Senior Growth Marketing Manager

Cobalt.io
United States
Workplace: RemoteFull timeUSD 110,000 - 130,000 annuallyFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Analytical skills","Communication","Accountability","Ownership","Multi-project management"]

Build and execute integrated growth marketing playbooks focused on account progression and pipeline acceleration across North America and EMEA. Orchestrate multi-touch, multi-channel programs, using intent signals to trigger automated outreach that guides buying committees through the customer journey. Leverage Salesforce, HubSpot, and intent tools (UserGems/6Sense) alongside AI agents to scale repeatable systems, partner closely with Sales/RevOps, and continuously optimize performance using program analytics.

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FursaFursa
Cobalt.io
Cobalt.io
2 days ago

Senior Growth Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Build and execute integrated growth marketing playbooks focused on account progression and pipeline acceleration across North America and EMEA. Orchestrate multi-touch, multi-channel programs, using intent signals to trigger automated outreach that guides buying committees through the customer journey. Leverage Salesforce, HubSpot, and intent tools (UserGems/6Sense) alongside AI agents to scale repeatable systems, partner closely with Sales/RevOps, and continuously optimize performance using program analytics.
Location: United States
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Develop and execute integrated marketing plans for both new logo acquisition and expansion across existing customer accounts.
  • •Drive multi-channel initiatives (email, webinars, social, direct mail, and digital advertising) to move prospects through the buyer journey.
  • •Design and oversee automation and AI agents to streamline workflows and accelerate program delivery.
  • •Use intent signals (UserGems) to orchestrate automated playbooks that engage buying committees and re-engage champions to new target accounts.
  • •Partner with Sales and BDR teams to lead weekly alignment, equip sellers on activation plans, and continuously measure and optimize program performance.

Pay and Benefits

Salary: USD 110,000 - 130,000 annually
Equity and Bonus:Equity
Perks:401kPensionHealth InsuranceDentalVisionLife InsuranceWellness StipendLearning BudgetRemote WorkPaid LeavePaid Parental

Key Requirements

  • •6+ years of marketing experience focused on growth, demand generation, or regional marketing in a B2B technology or cybersecurity environment.
  • •Demonstrable ABM execution experience with account-based marketing strategies, tactics, and modern growth technologies.
  • •Hands-on expertise with Salesforce, HubSpot, and intent tools such as UserGems or 6Sense, including experience developing MCP agents.
  • •Ability to interpret data to derive actionable insights and optimize campaign performance.
  • •Exceptional written and verbal communication skills, with strong ownership and the ability to manage multiple projects to deadlines.
Experience:6+ yearsB2BTechnologyCybersecurity
Skills:Analytical skillsCommunicationAccountabilityOwnershipMulti-project management
Tech Stack:SalesforceUserGemsHubSpot6SenseEmailWebinarsDigital advertisingDirect mail

Company Brief

Cobalt.io
Provides a platform that connects businesses with a vetted community of security researchers to deliver modern penetration testing as a service (PTaaS), helping teams identify and remediate security vulnerabilities faster.
Industry: Cybersecurity
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Headquarters: San Francisco, United States
Founded: 2013
Website