Strategic Planner

Emirates Group
Dubai
Workplace: OnsiteFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Clear communication","Problem-solving","Strategic thinking","Adaptability"]

Use analytics and customer/market research to translate brand and commercial objectives into data-backed marketing plans. Partner with marketing, media, customer insights, and analytics teams to validate briefs, recommend opportunities across touchpoints, and monitor regional trends using techniques like RFM and audience segmentation. Lead digital/marketing data integration from channels such as SEO, paid media, social, and web analytics, and deliver dashboards, KPIs, and optimization recommendations to improve acquisition, retention, and ROI.

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Emirates Group
Emirates Group
1 day ago

Strategic Planner

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Last checked: 13 hours agoStatus: Live

Job Summary

Use analytics and customer/market research to translate brand and commercial objectives into data-backed marketing plans. Partner with marketing, media, customer insights, and analytics teams to validate briefs, recommend opportunities across touchpoints, and monitor regional trends using techniques like RFM and audience segmentation. Lead digital/marketing data integration from channels such as SEO, paid media, social, and web analytics, and deliver dashboards, KPIs, and optimization recommendations to improve acquisition, retention, and ROI.
Location: Dubai
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Provide data-backed assessments of brand and commercial objectives and translate them into actionable marketing plans.
  • •Conduct in-depth analysis of market and customer data to create strategic recommendations that improve marketing performance and fuel customer growth.
  • •Recommend communications strategy across customer segments, channels, trends, and marketing spend using statistical analysis where appropriate.
  • •Lead capture, integration, and management of digital and marketing data across channels, working with agencies and suppliers to ensure coherent analytics and planning.
  • •Develop dashboards, reports, and scorecards to track performance against KPIs and recommend optimization strategies based on regional and market-specific trends.

Pay and Benefits

Perks:Health InsuranceLife InsurancePaid LeaveTravel Allowance

Key Requirements

  • •Completed Degree or Honours (12+3 or equivalent) in marketing or a related discipline.
  • •Experience as a strategic planner.
  • •Excellent understanding of data-driven marketing, including consumer behaviour and trend analysis.
  • •Proven experience delivering global marketing campaign briefs.
  • •Strong analytical skills, statistical analysis capability, and the ability to communicate strategy and insights persuasively.
Education:Bachelor's in marketing
Skills:Clear communicationProblem-solvingStrategic thinkingAdaptability
Certifications:Google certification
Tech Stack:CDPSCRM platformsSFMCSEOSocial mediaWeb analyticsDashboardsRFM analysisAudience segmentation

Company Brief

Emirates Group
The Emirates Group operates Emirates airline and related aviation services, providing passenger and cargo air transport, ground handling, and travel services worldwide with a large global network and integrated aviation operations.
Industry: Aviation
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Funding: Government Funded
Headquarters: Dubai, United Arab Emirates
Founded: 1985
WebsiteLinkedIn