Senior Email Marketing Specialist

Fever Up
Buenos Aires
Workplace: HybridFull timeFunction: Marketing & GrowthSkills: ["Analytical","Data-driven","Commercially savvy","Organized","Proactive"]

Own Fever’s CRM and end-to-end email lifecycle strategy, managing customer data activation to deliver targeted communications across email, push notifications, and in-app messages. Continuously improve multi-channel retention tactics using customer behavior data, measurable success metrics, and weekly/monthly reporting plus deep-dive analysis. Support CRM planning with customer lifecycle and segmentation, and optimize CRM flows to drive revenue.

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Fever Up
Fever Up
9 hours ago

Senior Email Marketing Specialist

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Last checked: 4 hours agoStatus: Live

Job Summary

Own Fever’s CRM and end-to-end email lifecycle strategy, managing customer data activation to deliver targeted communications across email, push notifications, and in-app messages. Continuously improve multi-channel retention tactics using customer behavior data, measurable success metrics, and weekly/monthly reporting plus deep-dive analysis. Support CRM planning with customer lifecycle and segmentation, and optimize CRM flows to drive revenue.
Location: Buenos Aires
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Manage activation of customer data to develop and execute an end-to-end CRM strategy and communications plan across email, push notifications, and in-app messages.
  • •Refine multi-channel CRM communications and retention strategies using CRM best practices and current state-of-art approaches.
  • •Support CRM Manager in defining the customer lifecycle, contact strategies across touchpoints, and key client segments for targeting.
  • •Ensure campaigns have clear success metrics that are tracked, analyzed, and translated into insight-driven improvements.
  • •Own weekly/monthly reporting and ad hoc deep dives to measure performance and drive retention outcomes.

Pay and Benefits

Perks:Health InsuranceHome OfficeGym Membership

Key Requirements

  • •3+ years minimum experience in Digital Marketing and CRM in mobile and web environments.
  • •Experience using Salesforce Marketing Cloud and email service providers.
  • •Proficiency in HTML and strong copywriting skills for CRM communications.
  • •Ability to develop and optimize CRM flows to drive revenue and improve retention.
  • •Experience with A/B testing and dynamic templates, using customer behavioral and demographic data for insights.
Experience:Digital marketingCRMEmail marketingMobile marketingA/B testing
Skills:AnalyticalData-drivenCommercially savvyOrganizedProactive
Languages:EnglishSpanish
Tech Stack:Salesforce Marketing CloudMailchimpSendGridHTML

Company Brief

Fever Up
Fever is a global events discovery and ticketing platform that curates and sells experiences, from immersive theatre and pop-ups to concerts and local activities, helping venues and organizers reach audiences worldwide.
Industry: Events & Live Entertainment
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Madrid, Spain
Founded: 2011
WebsiteLinkedIn