Head of Trade Marketing

Reckitt
Manila
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2+ yearsSkills: ["Leadership","Analytical skills","Cross-functional collaboration","Communication","Strategic thinking"]

Lead the National customer/channel trade marketing strategy to drive profit and margin growth across key retail and online channels. Own category/channel trade marketing planning, KPIs, and in-store execution (5P) for Reckitt’s hygiene, wellness, and nutrition categories. Manage and develop a team of Category Managers, strengthen brand presence, optimize assortment and promotions, and build long-term customer partnerships through data-driven competitive insights.

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Reckitt
Reckitt
1 day ago

Head of Trade Marketing

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Last checked: 15 hours agoStatus: Live

Job Summary

Lead the National customer/channel trade marketing strategy to drive profit and margin growth across key retail and online channels. Own category/channel trade marketing planning, KPIs, and in-store execution (5P) for Reckitt’s hygiene, wellness, and nutrition categories. Manage and develop a team of Category Managers, strengthen brand presence, optimize assortment and promotions, and build long-term customer partnerships through data-driven competitive insights.
Location: Manila
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Drive the National customer/channel strategy to grow profit and margin, NR, and NWC across channels in partnership with category marketing.
  • •Lead development and implementation of category/channel management strategies to increase in-store presence, strengthen brands, optimize assortment, and improve promotional strategy.
  • •Define category trade marketing KPIs across all categories and ensure excellence in store (5P) execution for key customers/channels.
  • •Lead and develop the country category team, including defining organizational structure, skills/competencies, and career management of Category Managers.
  • •Analyze competitive and customer positions to develop long-term trade marketing actions and build long-term customer partnerships to drive margins and meet objectives.

Pay and Benefits

Perks:Life InsuranceParental LeaveHealth InsuranceEquity

Key Requirements

  • •Minimum of 2 years’ experience in a similar trade marketing function in a comparable company, preferably with complementary Sales Operations and Marketing experience.
  • •Strong leadership skills with an energetic management style and ability to inspire, build, and career-manage direct reports.
  • •Analytical and customer-centric mindset: ability to consolidate complex information, interpret it, and develop measurable strategies and tactics.
  • •Results-oriented, entrepreneurial, and self-motivating, with confidence to operate and present at all levels.
  • •Ability to be flexible and drive key projects in a fast-paced environment, solving problems and making decisions independently.
Experience:2+ yearsTrade marketingSales operationsCategory management
Skills:LeadershipAnalytical skillsCross-functional collaborationCommunicationStrategic thinking

Company Brief

Reckitt
Global consumer goods company producing health, hygiene, and home products across well-known brands. Operates in multiple markets offering over-the-counter health, personal care, and household cleaning products to consumers worldwide.
Industry: FMCG
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Slough, United Kingdom
Founded: 1999
WebsiteLinkedIn