Loyalty Proposition Executive

ASOS
London
Workplace: HybridFull timeFunction: Communications, PR & CommunitySkills: ["Customer-obsessed","Proactive","Commercially minded","Collaborative","Adaptable"]

Own and deliver the ASOS.WORLD loyalty proposition, driving member engagement, retention, and customer lifetime value. Lead loyalty activation planning across trading and cultural moments, develop and launch member benefits and experiences, and design optimized customer journeys (onboarding, engagement, retention). Partner with Product, CRM, Marketing, Trade and Events to execute loyalty communications across email, push, app, and onsite—using data, research, and KPIs to improve performance.

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ASOS
ASOS
1 day ago

Loyalty Proposition Executive

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Job Summary

Own and deliver the ASOS.WORLD loyalty proposition, driving member engagement, retention, and customer lifetime value. Lead loyalty activation planning across trading and cultural moments, develop and launch member benefits and experiences, and design optimized customer journeys (onboarding, engagement, retention). Partner with Product, CRM, Marketing, Trade and Events to execute loyalty communications across email, push, app, and onsite—using data, research, and KPIs to improve performance.
Location: London
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Communications, PR & Community

Key Responsibilities

  • •Support delivery of the ASOS.WORLD strategy and roadmap to grow member engagement, retention, and customer lifetime value.
  • •Own and deliver the loyalty activation plan across trading, seasonal, and cultural moments.
  • •Develop and launch member benefits, experiences, and exclusive activations that drive engagement and build loyalty.
  • •Partner with Product, CRM, Marketing, Trade and Events teams to deliver seamless loyalty experiences across customer touchpoints.
  • •Track programme performance using engagement, retention, and commercial KPIs; use customer insights and data to identify opportunities and improve performance.

Pay and Benefits

Perks:Employee DiscountAnnual LeavePrivate Medical

Key Requirements

  • •Experience in loyalty, CRM, marketing, or a commercial role.
  • •A genuine interest in customer loyalty, customer engagement, and consumer behaviour.
  • •Strong organisational skills to manage multiple priorities.
  • •Comfortable working with data, with experience using tools such as Excel and PowerBI beneficial.
  • •Strong written and verbal communication skills, including the ability to build relationships across teams.
Experience:RetailFashion
Skills:Customer-obsessedProactiveCommercially mindedCollaborativeAdaptable
Languages:English (UK)
Tech Stack:ExcelPowerBI

Company Brief

ASOS
ASOS plc is a UK-based online fashion and beauty retailer selling thousands of branded and own-label products worldwide through its e-commerce platform, targeting young adult customers with fast-fashion, marketplace third-party brands, and integrated logistics and marketing services.
Industry: E-commerce
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 2000
Glassdoor
Glassdoor: 3.4
WebsiteLinkedInGlassdoor