Senior Manager, Conversion

Dotdash Meredith
New York, Des Moines
Workplace: HybridFull timeUSD 80,000 - 90,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 4-6 yearsEducation: bachelorsSkills: ["Analytical skills","Communication","Interpersonal skills","Project management","Cross-functional collaboration"]

Lead audience conversion efforts across multiple brand initiatives, driving new newsletter subscriptions and other acquisition goals. Own on-site conversion strategies end-to-end, building conversion roadmaps, launching new acquisition levers, and running A/B tests. Monitor performance, translate data into actionable insights, and oversee campaign execution within marketing technology platforms. Collaborate closely with Product, Growth, editorial, and lifecycle partners to improve subscriber engagement and outcomes.

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Dotdash Meredith
Dotdash Meredith
1 month ago

Senior Manager, Conversion

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Source: Company careers pageValidated by: Fursa AI
Last checked: 21 days agoStatus: Live

Job Summary

Lead audience conversion efforts across multiple brand initiatives, driving new newsletter subscriptions and other acquisition goals. Own on-site conversion strategies end-to-end, building conversion roadmaps, launching new acquisition levers, and running A/B tests. Monitor performance, translate data into actionable insights, and oversee campaign execution within marketing technology platforms. Collaborate closely with Product, Growth, editorial, and lifecycle partners to improve subscriber engagement and outcomes.
Location: New York, Des Moines
Workplace: Hybrid
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Develop and execute audience conversion strategies to drive newsletter subscriptions and other acquisition goals.
  • •Build audience conversion roadmaps, contribute to planning, launch acquisition programs, and run A/B tests while sharing results and learnings.
  • •Monitor, analyze, and report on conversion performance; translate data into actionable insights and optimization opportunities.
  • •Build and manage campaigns within marketing technology platforms, overseeing QA, timelines, stakeholder feedback, and approvals.
  • •Partner across teams (e.g., Product, Growth, editorial, design, data, and retention/lifecycle) to improve conversion performance and subscriber engagement.
Travel: Low travel

Pay and Benefits

Salary: USD 80,000 - 90,000 annually
Perks:Health InsuranceDentalVisionPaid LeaveLearning Budget401kCommuter BenefitsPaid HolidaysLife InsuranceDisability InsuranceHsaPaid ParentalPet Insurance

Key Requirements

  • •Bachelors degree and/or equivalent experience.
  • •4-6 years of experience in acquisition or growth marketing.
  • •Strong analytical skills with experience in performance analysis and data-driven decision making.
  • •Proven track record driving subscriber and/or email acquisition, including onsite targeting/segmentation and campaign optimization.
  • •Strong project management skills and ability to manage multiple projects and stakeholders in a cross-functional environment.
Experience:4-6 yearsAcquisition marketingGrowth marketingSubscriber acquisitionEmail acquisition
Education:Bachelor's
Skills:Analytical skillsCommunicationInterpersonal skillsProject managementCross-functional collaboration
Tech Stack:Google SheetsExcelGoogle SlidesPowerPointA/B testingMarketing technology platforms

Company Brief

Dotdash Meredith
Dotdash Meredith is a major digital and print media company producing lifestyle, entertainment, and news content across numerous brands and platforms, combining Dotdash's digital expertise with Meredith's legacy publishing portfolio following their 2021 merger.
Industry: Publishing
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: New York, United States
Founded: 2021
WebsiteLinkedIn