Sr. Marketing Operations Manager

BambooHR
Utah
Workplace: HybridFull timeFunction: Business OperationsExperience: 6-8 yearsEducation: bachelorsSkills: ["Analytical thinking","Problem-solving","Attention to detail","Communication","Collaboration"]

Own the technical foundation for marketing measurement, attribution, and web data collection. You’ll lead Google Tag Manager governance, consent management, analytics instrumentation (Adobe Analytics and GA4), and the website data layer contract that powers Marketo, Salesforce, and Databricks. Partner with Legal, Engineering, Data & BI, and Marketing Analytics to create scalable, reliable tagging and measurement architecture that improves compliance, data quality, and decision-making.

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FursaFursa
BambooHR
BambooHR
1 month ago

Sr. Marketing Operations Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own the technical foundation for marketing measurement, attribution, and web data collection. You’ll lead Google Tag Manager governance, consent management, analytics instrumentation (Adobe Analytics and GA4), and the website data layer contract that powers Marketo, Salesforce, and Databricks. Partner with Legal, Engineering, Data & BI, and Marketing Analytics to create scalable, reliable tagging and measurement architecture that improves compliance, data quality, and decision-making.
Location: Utah
Workplace: Hybrid
Employment Type: Full time
Job Function: Business Operations
Seniority: Sr. Manager level

Key Responsibilities

  • •Own Google Tag Manager architecture, governance, and deployment across production environments.
  • •Design, implement, and maintain consent management solutions in partnership with Legal and Engineering to meet evolving privacy requirements.
  • •Establish and maintain marketing attribution standards, including UTM governance and click ID capture (GCLID, MSCLKID).
  • •Own analytics instrumentation across Adobe Analytics and GA4, partnering with Marketing Analytics for accurate data collection.
  • •Define and maintain the website data layer contract to ensure consistent data flow into Marketo, Salesforce, Databricks, and downstream systems.

Pay and Benefits

Perks:Health InsuranceDisability Insurance401kPaid LeaveParental Leave

Key Requirements

  • •Bachelor’s degree in Computer Science, Information Systems, Marketing, or a related field, or equivalent practical experience.
  • •6–8 years of experience working within a modern marketing technology stack.
  • •Deep experience with Google Tag Manager and enterprise tag management best practices.
  • •Experience administering a marketing automation platform, preferably Marketo.
  • •Working proficiency with JavaScript sufficient to troubleshoot implementations and debug data layers.
Experience:6-8 yearsMarketing technology stack
Education:Bachelor's
Skills:Analytical thinkingProblem-solvingAttention to detailCommunicationCollaboration
Languages:English
Tech Stack:Google Tag ManagerGTMMarketoSalesforceDatabricksAdobe AnalyticsGA4Google Analytics 4OneTrustTrustArcDataGrailJavaScriptSQLUTM governanceGCLIDMSCLKIDConsent managementData layerFirst-party cookies

Company Brief

BambooHR
Provides cloud-based human resources software that streamlines HR tasks including employee onboarding, time-off tracking, performance management, and HR analytics for small to mid-sized businesses, centralizing people data and automating HR workflows.
Industry: HR Tech
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Lindon, United States
Founded: 2008
WebsiteLinkedIn