Regional Marketing Manager, APAC (SG, 18961)

Allianz
Singapore
Full timeFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Analytical and problem-solving","Customer-centric","Communication","Stakeholder management","Resilient","Results-oriented","Proactive","Entrepreneurial","Translation of data into actionable insights"]

Drive customer acquisition, engagement, retention, and advocacy across APAC by leading customer experience strategy, measurement (including NPS/retention and CX ROI), and regional/global CX initiatives. Manage customer analytics, feedback, segmentation, and complaint insights to find growth opportunities. Own brand, content, digital engagement, and regional events/webinars, coordinating cross-functional stakeholders and reporting CX performance and improvement recommendations.

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FursaFursa
Allianz
Allianz
2 days ago

Regional Marketing Manager, APAC (SG, 18961)

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Last checked: 5 hours agoStatus: Live

Job Summary

Drive customer acquisition, engagement, retention, and advocacy across APAC by leading customer experience strategy, measurement (including NPS/retention and CX ROI), and regional/global CX initiatives. Manage customer analytics, feedback, segmentation, and complaint insights to find growth opportunities. Own brand, content, digital engagement, and regional events/webinars, coordinating cross-functional stakeholders and reporting CX performance and improvement recommendations.
Location: Singapore
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Lead the design, mapping, and improvement of end-to-end customer journeys across APAC to enhance satisfaction, loyalty, and overall experience.
  • •Establish and track CX metrics (including NPS, retention, engagement, and CX ROI) and report performance and improvement opportunities to stakeholders.
  • •Manage customer analytics programmes and insights, including feedback, complaint analysis, competitor analysis, market sizing, and CRM reporting.
  • •Develop and execute brand, content, and digital engagement programmes across multi-channel digital platforms, supported by marketing automation.
  • •Coordinate regional customer experience initiatives and stakeholder collaboration across APAC markets, including events, webinars, and regional marketing programmes.

Key Requirements

  • •Bachelor’s degree in Marketing, Finance, Data Analytics or a related field.
  • •More than 7 years of experience in customer experience, marketing, analytics, customer engagement, or related roles, preferably in financial services/insurance or B2B environments.
  • •Experience managing regional programmes across multiple APAC markets in a matrix organisation.
  • •Experience with customer experience programmes including NPS initiatives, retention strategies, feedback/complaint programmes, and engagement initiatives.
  • •Proficiency with marketing automation (e.g., Marketo), CRM (e.g., Salesforce), and analytics/reporting tools (advanced Excel; Power BI/Tableau or similar).
Experience:7+ yearsFinancial servicesInsuranceB2BCustomer experience
Education:Bachelor's
Skills:Analytical and problem-solvingCustomer-centricCommunicationStakeholder managementResilientResults-orientedProactiveEntrepreneurialTranslation of data into actionable insights
Tech Stack:MarketoSalesforceExcelPower BITableauCRMMarketing automationNet Promoter Score (NPS)

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn