Burson

1 week ago

Senior Copywriter

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own earned-first copy and creative concepts across integrated social/digital campaigns, activations, and content for Burson Canada clients. Write persuasive, accurate, impactful copy for multiple channels while ensuring it’s grounded in insights, brand guidelines, and regulatory requirements. Collaborate with Art Directors, Strategists, and Account teams, develop creative presentations for clients, and provide creative counsel to resolve execution roadblocks.

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Seniority: Mid level

Key Responsibilities

•Lead the development of copy and creative concepts for earned-first campaigns, integrated social/digital campaigns, activations, and content.
•Craft persuasive, accurate, and impactful copy across digital, print, video, social, and experiential channels while adhering to brand guidelines and regulatory requirements.
•Collaborate with Art Directors, Strategists, and Account teams to develop holistic campaign approaches and creative solutions.
•Identify and pursue creative opportunities “beyond the brief,” and deliver compelling creative presentations articulating creative rationale and vision.
•Take direction from the Executive Creative Director and work directly with clients to offer creative counsel and resolve execution roadblocks.

Key Requirements

•4-7+ years of progressive experience in a fast-paced, integrated agency environment, with a strong portfolio showcasing earned-first thinking.
•Proven experience as a lead copywriter on integrated campaigns.
•Bachelor’s degree in Advertising, Marketing, Communications, English, Journalism, or a related field (preferred).
•Ability to develop and launch earned-first creative ideas across many touchpoints.
•Legally authorized to work in Canada (Ontario based candidates preferred).

Experience:4+ yearsIntegrated agency environment

Education:Bachelor's in Advertising, Marketing, Communications, English, Journalism, or a related field

Skills:StorytellingProblem-solvingStrategic thinkingPresentationAttention to detail

Languages:English

Tech Stack:Adobe Creative SuiteOffice 365A.I. ToolsMac

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Burson

Burson Global is a communications and public relations agency providing strategic PR, corporate communications, crisis management, media relations, and stakeholder engagement services to clients across industries to build reputation and manage public perception.

Industry: Professional Services

Website

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Burson

1 week ago

Senior Copywriter

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Toronto

Workplace: Hybrid

Employment Type: Full time

Job Function: Content & Editorial (Writing/Editing)

Seniority: Mid level

Key Responsibilities

•Lead the development of copy and creative concepts for earned-first campaigns, integrated social/digital campaigns, activations, and content.
•Craft persuasive, accurate, and impactful copy across digital, print, video, social, and experiential channels while adhering to brand guidelines and regulatory requirements.
•Collaborate with Art Directors, Strategists, and Account teams to develop holistic campaign approaches and creative solutions.
•Identify and pursue creative opportunities “beyond the brief,” and deliver compelling creative presentations articulating creative rationale and vision.
•Take direction from the Executive Creative Director and work directly with clients to offer creative counsel and resolve execution roadblocks.

Key Requirements

•4-7+ years of progressive experience in a fast-paced, integrated agency environment, with a strong portfolio showcasing earned-first thinking.
•Proven experience as a lead copywriter on integrated campaigns.
•Bachelor’s degree in Advertising, Marketing, Communications, English, Journalism, or a related field (preferred).
•Ability to develop and launch earned-first creative ideas across many touchpoints.
•Legally authorized to work in Canada (Ontario based candidates preferred).

Experience:4+ yearsIntegrated agency environment

Education:Bachelor's in Advertising, Marketing, Communications, English, Journalism, or a related field

Skills:StorytellingProblem-solvingStrategic thinkingPresentationAttention to detail

Languages:English

Tech Stack:Adobe Creative SuiteOffice 365A.I. ToolsMac

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Burson

Industry: Professional Services

Website