Director, ORI/BB APP Design (Shanghai, SH, CN)

Lead and establish the Originals APP design team, shaping seasonal creative direction in collaboration with category leadership. Maintain product strategy and guide design, material, and color direction across the Originals range. Stay ahead of design trends, drive category conceptualization, and manage/coach direct reports toward objectives. Ensure adherence to corporate identity guidelines and legal restrictions, and present strategies and ideas clearly through professional-level presentations.