Group Content Strategy Manager, Adobe.com

Adobe Systems
San Francisco, San Jose
Workplace: OnsiteFull timeUSD 155,100 - 293,800 annuallyFunction: Strategy & Corporate DevelopmentSkills: ["Leadership","Communication","Collaboration","Systems thinking","Storytelling"]

Lead and grow the Adobe.com content strategy and storytelling team within Adobe Design Content Strategy (ADCS). Own strategic direction across audience journeys, product pages, offer journeys, and conversion flows, ensuring coherent, emotionally resonant experiences. Partner cross-functionally with Design, Product, Marketing, and Engineering to elevate storytelling craft, copywriting, naming, messaging, and information architecture. Establish scalable systems and operating models, and mentor content strategists and writers.

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Adobe Systems
Adobe Systems
1 month ago

Group Content Strategy Manager, Adobe.com

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Last checked: 16 hours agoStatus: Live

Job Summary

Lead and grow the Adobe.com content strategy and storytelling team within Adobe Design Content Strategy (ADCS). Own strategic direction across audience journeys, product pages, offer journeys, and conversion flows, ensuring coherent, emotionally resonant experiences. Partner cross-functionally with Design, Product, Marketing, and Engineering to elevate storytelling craft, copywriting, naming, messaging, and information architecture. Establish scalable systems and operating models, and mentor content strategists and writers.
Location: San Francisco, San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Strategy & Corporate Development
Seniority: Manager level

Key Responsibilities

  • •Lead and grow a team of content strategists supporting Adobe.com experiences across audience hubs, product pages, offer journeys, and conversion flows.
  • •Define strategic direction for content and storytelling across interconnected web experiences to ensure coherence across journeys, surfaces, and touchpoints.
  • •Elevate quality of storytelling, copywriting, naming, messaging, and information architecture across highly visible customer-facing experiences.
  • •Establish scalable systems, frameworks, governance models, and operational processes to improve consistency, quality, and collaboration across the ecosystem.
  • •Drive alignment across Product, Marketing, Design, Engineering, and stakeholders; define the future operating model for content strategy and bring clarity to ambiguous initiatives.

Pay and Benefits

Salary: USD 155,100 - 293,800 annually
Equity and Bonus:Equity

Key Requirements

  • •Significant experience leading content, copywriting, editorial, or storytelling teams across large-scale digital ecosystems or highly visible consumer-facing experiences.
  • •10+ years of experience in copywriting, editorial, storytelling, content strategy, digital experience, or related disciplines.
  • •8+ years of people management experience, including leading senior individual contributors and/or managers through organizational complexity and change.
  • •Proven experience building and scaling high-performing teams, operating models, and cross-functional partnerships.
  • •Strong systems-thinking skills, with experience creating scalable frameworks, governance models, content systems, messaging architectures, taxonomies, and information architectures.
Experience:Digital ecosystemsCustomer journeys
Skills:LeadershipCommunicationCollaborationSystems thinkingStorytelling

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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