Field Marketing Manager

Ivalua
Montreal, Pittsburgh
Workplace: HybridFull timeFunction: Marketing & GrowthEducation: bachelorsSkills: ["Analytical thinking","Communication","Collaboration","Adaptability","Creative problem-solving"]

Own field marketing for the Canada region, driving demand generation and brand awareness through regional event strategy, account-based marketing (ABM), and integrated campaigns. Plan and execute high-impact in-person events and manage a flagship series end-to-end, partnering closely with product marketing, digital, and sales leadership. Track performance with KPIs, optimize using data-driven insights, and manage the field marketing budget while supporting select West-region events as needed.

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Ivalua
Ivalua
1 month ago

Field Marketing Manager

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Last checked: 5 hours agoStatus: Live

Job Summary

Own field marketing for the Canada region, driving demand generation and brand awareness through regional event strategy, account-based marketing (ABM), and integrated campaigns. Plan and execute high-impact in-person events and manage a flagship series end-to-end, partnering closely with product marketing, digital, and sales leadership. Track performance with KPIs, optimize using data-driven insights, and manage the field marketing budget while supporting select West-region events as needed.
Location: Montreal, Pittsburgh
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Create and implement field marketing strategies to generate new leads and pipeline aligned with regional sales goals.
  • •Plan, organize, and execute high-impact field events (including roundtables and conferences) to drive lead generation and strengthen customer relationships.
  • •Lead end-to-end execution of a flagship event within the “Procurement Innovation on Tour” series (agenda, speakers, venue, catering, planning).
  • •Develop and implement ABM strategies and customized marketing programs for targeted account segments.
  • •Monitor marketing performance using metrics and KPIs, optimize campaigns, and manage the field marketing budget to maximize ROI.
Travel: Medium travel

Pay and Benefits

Perks:SnacksMeal Allowance

Key Requirements

  • •6+ years of marketing experience, including 3+ years in field marketing.
  • •Proven experience planning, organizing, and executing in-person hosted events.
  • •Strong ABM knowledge with a track record of developing targeted campaigns for key account segments.
  • •Exceptional organizational and project management skills to coordinate multiple initiatives.
  • •Bachelor’s degree in Marketing or a relevant field (Master’s degree a plus).
Education:Bachelor's in Marketing
Skills:Analytical thinkingCommunicationCollaborationAdaptabilityCreative problem-solving
Languages:EnglishFrench
Tech Stack:HubspotDemandbase

Company Brief

Ivalua
Provides a cloud-based procure-to-pay and sourcing platform that helps organizations manage procurement, supplier relationships, sourcing events, and spend analytics to drive cost savings, compliance, and supplier collaboration across global enterprises.
Industry: Procurement Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Paris, France
Founded: 2000
WebsiteLinkedIn