Twilio

2 weeks ago

Field Marketing Manager, Japan

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Own the end-to-end field marketing motion for Twilio’s Japan market, driving a brand-to-revenue GTM strategy across the full funnel. Lead integrated campaigns, PR and executive engagement, demand generation, ABM, and partner marketing in close partnership with Japan Sales, SDRs, and Account Executives. Use intent data, AI-powered marketing tools, and CRM/BI reporting to prioritize accounts, optimize performance, localize assets, and translate market needs into regional and global marketing roadmaps.

Location: Japan

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own and execute the Japan field marketing plan across the full GTM funnel, including PR/brand, pipeline creation, acceleration, and late-stage deal support.
•Design and deliver integrated campaigns with APJ Demand Creation HUB across email, social, paid media, content syndication, digital advertising, and paid advertorial.
•Lead executive engagement and account-based relationship marketing programs in Japan, including roundtables, CxO-level events, and ABM initiatives.
•Develop and execute partner marketing programs with Japan channel and alliance partners to drive joint pipeline and co-selling opportunities.
•Use intent data, AI-powered marketing tools, and CRM/BI reporting to prioritize accounts, optimize campaigns, manage marketing operations workflows, and provide stakeholder reporting.

Travel: Medium travel

Pay and Benefits

Perks:Health InsuranceRetirement SavingsParental LeaveWellness Stipend

Key Requirements

•At least 7-10 years of B2B field marketing, demand generation, or integrated marketing communications experience with execution track record in Japan.
•Proven success designing, executing, and optimizing brand-to-revenue GTM programs across PR/brand, demand generation, ABM, pipeline acceleration, and partner marketing.
•Strong commercial acumen connecting marketing activity to pipeline and revenue outcomes for sales stakeholders.
•Experience partnering with sales organizations and/or SDR/BDR teams to align marketing to revenue goals and support late-stage pipeline progression.
•Hands-on proficiency with marketing automation (Marketo) and CRM (Salesforce), with BI reporting experience (Tableau or Looker).

Experience:7-10 yearsB2BSaaSCPaaSCloud communications

Skills:Commercial acumenRelationship-buildingCross-functional collaborationAnalytical thinkingExecution focus

Languages:EnglishJapanese

Tech Stack:MarketoSalesforceTableauLooker6senseBomboraAICRMBIABM

Company Brief

Twilio

Provides cloud communications platforms and APIs enabling developers to add voice, messaging, video, and authentication features to applications. Serves enterprises and developers with programmable communications, engagement, and customer interaction tools.

Industry: API Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.0

Website LinkedIn

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Twilio

2 weeks ago

Field Marketing Manager, Japan

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 3 hours agoStatus: Live

Job Summary

Location: Japan

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Manager level

Key Responsibilities

•Own and execute the Japan field marketing plan across the full GTM funnel, including PR/brand, pipeline creation, acceleration, and late-stage deal support.
•Design and deliver integrated campaigns with APJ Demand Creation HUB across email, social, paid media, content syndication, digital advertising, and paid advertorial.
•Lead executive engagement and account-based relationship marketing programs in Japan, including roundtables, CxO-level events, and ABM initiatives.
•Develop and execute partner marketing programs with Japan channel and alliance partners to drive joint pipeline and co-selling opportunities.
•Use intent data, AI-powered marketing tools, and CRM/BI reporting to prioritize accounts, optimize campaigns, manage marketing operations workflows, and provide stakeholder reporting.

Travel: Medium travel

Pay and Benefits

Perks:Health InsuranceRetirement SavingsParental LeaveWellness Stipend

Key Requirements

•At least 7-10 years of B2B field marketing, demand generation, or integrated marketing communications experience with execution track record in Japan.
•Proven success designing, executing, and optimizing brand-to-revenue GTM programs across PR/brand, demand generation, ABM, pipeline acceleration, and partner marketing.
•Strong commercial acumen connecting marketing activity to pipeline and revenue outcomes for sales stakeholders.
•Experience partnering with sales organizations and/or SDR/BDR teams to align marketing to revenue goals and support late-stage pipeline progression.
•Hands-on proficiency with marketing automation (Marketo) and CRM (Salesforce), with BI reporting experience (Tableau or Looker).

Experience:7-10 yearsB2BSaaSCPaaSCloud communications

Skills:Commercial acumenRelationship-buildingCross-functional collaborationAnalytical thinkingExecution focus

Languages:EnglishJapanese

Tech Stack:MarketoSalesforceTableauLooker6senseBomboraAICRMBIABM

Company Brief

Twilio

Industry: API Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: San Francisco, United States

Founded: 2008

Glassdoor: 4.0

Website LinkedIn