Senior Manager of Digital Product & Operations

Cotopaxi
Salt Lake City
Workplace: RemoteFull timeUSD 75,000 - 90,000 annuallyFunction: Solutions Engineering & Sales EngineeringExperience: 6+ yearsSkills: ["Strategic thinking","Problem-solving","Analytical thinking","Cross-functional collaboration","Self-directed execution"]

Own and evolve the digital product roadmap for Cotopaxi.com, leading cross-functional initiatives from concept through launch and optimization. Drive day-to-day site operations and content management to improve customer experience, conversion, onsite search, and merchandising. Shape organic visibility across traditional SEO and AI-driven discovery, backed by performance reporting and analytics. Evaluate the eCommerce tech stack and vendor relationships while building scalable processes and measurable outcomes.

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Cotopaxi
Cotopaxi
1 week ago

Senior Manager of Digital Product & Operations

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Last checked: 8 hours agoStatus: Live

Job Summary

Own and evolve the digital product roadmap for Cotopaxi.com, leading cross-functional initiatives from concept through launch and optimization. Drive day-to-day site operations and content management to improve customer experience, conversion, onsite search, and merchandising. Shape organic visibility across traditional SEO and AI-driven discovery, backed by performance reporting and analytics. Evaluate the eCommerce tech stack and vendor relationships while building scalable processes and measurable outcomes.
Location: Salt Lake City
Workplace: Remote
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Sr. Manager level

Key Responsibilities

  • •Continuously evolve Cotopaxi.com’s digital product roadmap and prioritize site enhancements, new functionality, and technical capabilities.
  • •Lead cross-functional digital product initiatives from concept through launch and optimization, balancing customer needs, business impact, technical requirements, resources, timelines, and budget.
  • •Manage day-to-day site operations and content management to maintain a high-performing, stable, and seamless customer experience while optimizing the customer journey and conversion.
  • •Own organic visibility strategy across traditional search and emerging AI-driven discovery channels, improving SEO and discoverability.
  • •Evaluate and optimize the eCommerce technology stack and vendor relationships, and drive operational excellence through improved workflows, tooling, tagging systems, SOPs, and documentation.

Pay and Benefits

Salary: USD 75,000 - 90,000 annually
Perks:Health InsuranceDentalVisionHsaFsaDcsaLife Insurance401kPaid LeaveLearning BudgetVolunteer TimeEapDisability Coverage

Key Requirements

  • •6-8+ years of eCommerce, digital product, or site operations experience leading digital product initiatives from strategy through launch and optimization.
  • •Strong experience using customer insights, analytics, and performance data to prioritize opportunities and improve digital experiences.
  • •Proven project and process management skills, including building repeatable workflows, managing cross-functional initiatives, and developing SOPs within budget and timelines.
  • •Experience with SEO and emerging AI-driven search, including working knowledge of AEO/GEO and generative/AI-powered discovery.
  • •Technical fluency with HTML/CSS, JavaScript, and jQuery, plus experience managing technology vendors and external partners.
Experience:6+ yearsECommerceDigital productSite operationsCross-functional
Skills:Strategic thinkingProblem-solvingAnalytical thinkingCross-functional collaborationSelf-directed execution
Tech Stack:HTMLCSSJavaScriptJQuerySEOAEO/GEOAI-powered searchGenerative searchECommerce technology stack

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

Cotopaxi
Cotopaxi is a purpose-driven outdoor apparel and gear company that sells direct-to-consumer products and donates a portion of revenue to its foundation to support poverty-alleviation and community development programs worldwide.
Industry: Fashion & Apparel
Company Size: Large (251 to 1,000 employees)
Revenue: USD 100M to 250M
Growth: Scaleup
Funding: Series C
Headquarters: Salt Lake City, United States
Founded: 2014
Glassdoor
Glassdoor: 2.8
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