Netflix

4 months ago

Ads Measurement Specialist (APAC - Export)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Design and run ads measurement studies for Netflix’s APAC Export advertisers, translating campaign data into clear insights on reach, frequency, brand health, and conversion. Integrate measurement outputs to build client-ready narratives, guide media-mix optimization, and manage end-to-end research workflows with third-party vendors. Partner with sales, marketing, product, and data science to develop learning agendas, improve KPIs and measurement strategies, and share case studies from ongoing effectiveness trends.

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Design and conduct measurement studies and produce insights on campaign effectiveness focused on reach and frequency, brand health, and conversion.
•Integrate measurement outputs into narratives for clients/agencies and advise on optimizing their media mix.
•Partner with advertisers to create category-specific learning agendas and playbooks.
•Manage end-to-end measurement study execution with third-party vendors, including intake, survey drafting, analysis, reporting, and presentation.
•Develop and present case studies by mining trends in campaign effectiveness, and support team projects with efficient process improvements.

Key Requirements

•8-10 years of media research and measurement experience in streaming, TV, digital media companies, or media agencies, ideally with China inbound/outbound or export campaigns.
•Strong knowledge of the advertising landscape and brand marketing across media channels and buying methods.
•Expertise in media conversion measurement techniques and advanced campaign effectiveness measurement (e.g., reach & frequency, incremental/brand/sales lift, A/B testing, MMM, search lift).
•Hands-on familiarity with research providers’ methodology, data, and systems (e.g., Nielsen, Macromill, Kantar) and direct digital technology/analytics.
•Proficiency in insights generation and storytelling, with strong communication and writing/presentation-building skills; proficient in English and Mandarin Chinese.

Experience:StreamingTVDigital mediaMedia agencies

Skills:CommunicationStorytellingSelf-starterOrganizationStakeholder management

Languages:EnglishMandarin Chinese

Tech Stack:SQLPythonRBigQueryNielsenMacromillKantarA/B testingMarketing Mix Models

Company Brief

Netflix

Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.

Industry: Streaming Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Los Gatos, United States

Founded: 1997

Glassdoor: 4.1

Website LinkedIn Glassdoor

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Netflix

4 months ago

Ads Measurement Specialist (APAC - Export)

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Location: Singapore

Workplace: Onsite

Employment Type: Full time

Job Function: Administration & Executive Assistance

Seniority: Mid level

Key Responsibilities

•Design and conduct measurement studies and produce insights on campaign effectiveness focused on reach and frequency, brand health, and conversion.
•Integrate measurement outputs into narratives for clients/agencies and advise on optimizing their media mix.
•Partner with advertisers to create category-specific learning agendas and playbooks.
•Manage end-to-end measurement study execution with third-party vendors, including intake, survey drafting, analysis, reporting, and presentation.
•Develop and present case studies by mining trends in campaign effectiveness, and support team projects with efficient process improvements.

Key Requirements

•8-10 years of media research and measurement experience in streaming, TV, digital media companies, or media agencies, ideally with China inbound/outbound or export campaigns.
•Strong knowledge of the advertising landscape and brand marketing across media channels and buying methods.
•Expertise in media conversion measurement techniques and advanced campaign effectiveness measurement (e.g., reach & frequency, incremental/brand/sales lift, A/B testing, MMM, search lift).
•Hands-on familiarity with research providers’ methodology, data, and systems (e.g., Nielsen, Macromill, Kantar) and direct digital technology/analytics.
•Proficiency in insights generation and storytelling, with strong communication and writing/presentation-building skills; proficient in English and Mandarin Chinese.

Experience:StreamingTVDigital mediaMedia agencies

Skills:CommunicationStorytellingSelf-starterOrganizationStakeholder management

Languages:EnglishMandarin Chinese

Tech Stack:SQLPythonRBigQueryNielsenMacromillKantarA/B testingMarketing Mix Models

Company Brief

Netflix

Global subscription streaming service that produces and distributes movies, TV series, and games across multiple devices, operating worldwide with extensive original content and localized offerings.

Industry: Streaming Platforms

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Los Gatos, United States

Founded: 1997

Glassdoor: 4.1

Website LinkedIn Glassdoor