Timberland: Analyst, Marketing Measurement & Effectiveness

Lead measurement, optimization, and reporting for marketing investments across North America. Build best-in-class marketing reporting by blending platform and business data with data visualization, supporting channel optimization with storytelling and dashboards. Partner on A/B testing, brand lift studies, and learning agendas using mixed media modeling, incrementality testing, and attribution. Serve as a subject matter expert and help define measurement milestones with agencies and partners.