3 days ago

Digital Marketing / Communications Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own the day-to-day strategy and optimization of a subset of websites, driving conversion improvements through CRO, content audits, and landing-page enhancements. Lead SEO and search-visibility programs (including technical SEO, AEO, and link-building), and turn analytics from tools like Google Analytics and Search Console into data-backed recommendations. Partner with product marketing, brand/product marketers, and agencies as an SME to align web initiatives with broader marketing goals.

Location: Atlanta

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and evolve website strategies for assigned brands, managing configuration, content editing, copy/image proofing, and graphic creation.
•Optimize landing pages and web experiences using CRO and establish scalable page-performance standards for load time, mobile responsiveness, and accessibility.
•Develop and evolve SEO and search-visibility strategies, including technical SEO audits (speed, mobile optimization, crawlability, structured data), content calendars, and link-building approaches.
•Track and analyze web performance metrics, build performance dashboards, and synthesize web/search insights into data-backed recommendations and attribution reporting.
•Lead experimentation and optimization efforts by defining test designs, QA and version-control practices, and serving as a SME to guide cross-functional partners.

Travel: Low travel

Pay and Benefits

Salary: USD 92,300 - 153,900 annually

Perks:Health InsuranceDentalVision401kPaid LeaveParental Leave

Key Requirements

•Bachelor’s degree in a related discipline and 6 years of experience in a related field (or equivalent combinations such as master’s + 4 years, Ph.D. + 1 year, or 10 years).
•Demonstrated experience in digital marketing and communications across multiple brands or solutions in a large, matrixed enterprise organization.
•Proven track record managing website and SEO programs across multiple sites or platforms.
•Deep expertise in website management, SEO/SEM, and conversion rate optimization (CRO), including technical SEO (site speed, crawlability, structured data).
•Proficiency with content management systems (e.g., WordPress/WPVIP), analytics tools (Google Analytics, Google Search Console, Hotjar, Clarity, SEMrush), and dashboard/reporting.

Education:Bachelor's in related discipline

Skills:Analytical thinkingData-driven recommendationsCross-functional collaborationAttention to detailStakeholder consulting

Tech Stack:WordPressWPVIPHTMLCSSGoogle AnalyticsGoogle Search ConsoleHotjarClaritySEMrushMonday.comMicrosoft ExcelMicrosoft PowerPointOptimizelySalesforceEloquaMarketoHubSpotSFMC

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

AutoTrader.com

Operates a leading online marketplace for buying and selling new and used vehicles, connecting consumers, dealers, and automotive service providers with vehicle listings, pricing tools, reviews, and financing resources.

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Atlanta, United States

Founded: 1997

Website LinkedIn

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AutoTrader.com

3 days ago

Digital Marketing / Communications Manager

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: Atlanta

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Develop and evolve website strategies for assigned brands, managing configuration, content editing, copy/image proofing, and graphic creation.
•Optimize landing pages and web experiences using CRO and establish scalable page-performance standards for load time, mobile responsiveness, and accessibility.
•Develop and evolve SEO and search-visibility strategies, including technical SEO audits (speed, mobile optimization, crawlability, structured data), content calendars, and link-building approaches.
•Track and analyze web performance metrics, build performance dashboards, and synthesize web/search insights into data-backed recommendations and attribution reporting.
•Lead experimentation and optimization efforts by defining test designs, QA and version-control practices, and serving as a SME to guide cross-functional partners.

Travel: Low travel

Pay and Benefits

Salary: USD 92,300 - 153,900 annually

Perks:Health InsuranceDentalVision401kPaid LeaveParental Leave

Key Requirements

•Bachelor’s degree in a related discipline and 6 years of experience in a related field (or equivalent combinations such as master’s + 4 years, Ph.D. + 1 year, or 10 years).
•Demonstrated experience in digital marketing and communications across multiple brands or solutions in a large, matrixed enterprise organization.
•Proven track record managing website and SEO programs across multiple sites or platforms.
•Deep expertise in website management, SEO/SEM, and conversion rate optimization (CRO), including technical SEO (site speed, crawlability, structured data).
•Proficiency with content management systems (e.g., WordPress/WPVIP), analytics tools (Google Analytics, Google Search Console, Hotjar, Clarity, SEMrush), and dashboard/reporting.

Education:Bachelor's in related discipline

Skills:Analytical thinkingData-driven recommendationsCross-functional collaborationAttention to detailStakeholder consulting

Tech Stack:WordPressWPVIPHTMLCSSGoogle AnalyticsGoogle Search ConsoleHotjarClaritySEMrushMonday.comMicrosoft ExcelMicrosoft PowerPointOptimizelySalesforceEloquaMarketoHubSpotSFMC

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

AutoTrader.com

Industry: Online Marketplaces

Company Size: Enterprise (1,001+ employees)

Growth: Established Company

Headquarters: Atlanta, United States

Founded: 1997

Website LinkedIn