Senior Manager Performance Marketing

VF Corporation
Switzerland
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Stakeholder management","Presentation","Analytical thinking","Proactive execution","Test-and-learn mindset"]

Drive performance marketing for The North Face in EMEA, owning channel strategy and execution across CRM, SEO, paid search, shopping, and paid social. Define and report KPIs such as ROAS, CAC, LTV, and incrementality, and lead agency/platform relationships with partners including Google, Meta, TikTok, YouTube, and affiliates. Convert audience segmentation into personalized journeys, oversee CRM/CDP programs, and build analytics dashboards while championing a test-and-learn culture.

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FursaFursa
VF Corporation
VF Corporation
1 month ago

Senior Manager Performance Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Drive performance marketing for The North Face in EMEA, owning channel strategy and execution across CRM, SEO, paid search, shopping, and paid social. Define and report KPIs such as ROAS, CAC, LTV, and incrementality, and lead agency/platform relationships with partners including Google, Meta, TikTok, YouTube, and affiliates. Convert audience segmentation into personalized journeys, oversee CRM/CDP programs, and build analytics dashboards while championing a test-and-learn culture.
Location: Switzerland
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Design and deliver performance-marketing strategy across CRM, SEO, paid search, shopping, and paid social aligned to business and brand objectives.
  • •Define, track, and present KPIs (ROAS, CAC, LTV, incrementality) with clear actionable insights to senior stakeholders.
  • •Lead agency and platform relationships (Google, Meta, TikTok, YouTube, affiliates) to maximize efficiency and accelerate innovation.
  • •Translate segmentation data into channel-level tactics and personalized journeys; partner with brand communications to ensure campaign consistency end to end.
  • •Own CRM and CDP programs, manage test-and-learn initiatives (A/B and multivariate tests), build dashboards for real-time results, and optimize digital media budgets with Finance.

Pay and Benefits

Perks:Gym MembershipBrand DiscountMeal Allowance

Key Requirements

  • •7+ years leading performance marketing for a brand-led, multi-market business.
  • •Proven success across SEO, PPC, paid social, affiliates, CRM, and CDP.
  • •Expertise in GA4, Google Ads, Meta Business Manager, and Google Search Console, with strong Excel and PowerPoint skills.
  • •Strong growth-metrics and measurement fluency, including ROAS, CPC, CAC, MMM, and incrementality testing.
  • •Ability to manage stakeholders and influence at all levels, including leading agencies and inspiring cross-functional teams.
Experience:Multi-market marketingCRMCDPPerformance marketing
Skills:Stakeholder managementPresentationAnalytical thinkingProactive executionTest-and-learn mindset
Languages:English
Tech Stack:GA4Google AdsMeta Business ManagerGoogle Search ConsoleExcelPowerPointA/B testingMultivariate testingMMMIncrementality testingCRMCDPGoogleMetaTikTokYouTube

Company Brief

VF Corporation
Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Denver, United States
Founded: 1899
Glassdoor
Glassdoor: 3.7
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