Lifecycle Marketing Analyst, Prospect

Braze
São Paulo
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 2-4 yearsSkills: ["Detail-oriented","Data-driven","Hypothesis-driven testing","Collaboration","Accountability"]

Build and execute prospect lifecycle email nurture programs that generate MQLs and drive new business pipeline. Own the end-to-end workflow—QA, testing, deployment, and optimization of multi-touch sequences for industry drips and product-aligned campaigns. Improve performance with A/B testing, maintain segmentation and suppression logic in Braze, partner with Marketing Ops to connect to Salesforce lead scoring, and report monthly email metrics while exploring AI to increase personalization and execution efficiency.

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FursaFursa
Braze
Braze
23 hours ago

Lifecycle Marketing Analyst, Prospect

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Source: Company careers pageValidated by: Fursa AI
Last checked: 4 hours agoStatus: Live

Job Summary

Build and execute prospect lifecycle email nurture programs that generate MQLs and drive new business pipeline. Own the end-to-end workflow—QA, testing, deployment, and optimization of multi-touch sequences for industry drips and product-aligned campaigns. Improve performance with A/B testing, maintain segmentation and suppression logic in Braze, partner with Marketing Ops to connect to Salesforce lead scoring, and report monthly email metrics while exploring AI to increase personalization and execution efficiency.
Location: São Paulo
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Build, QA, and deploy prospect email nurture campaigns and sequences, including industry drips and product-aligned journeys.
  • •Run A/B tests across subject lines, CTAs, and content to improve open rates, click-through rates, and MQL conversion.
  • •Maintain audience segmentation, Canvas logic, and suppression rules for existing nurture flows in Braze.
  • •Partner with Marketing Operations on campaign tracking and integration with lead scoring in Salesforce.
  • •Produce monthly prospect email metrics reports and explore AI tools to improve personalization and execution efficiency.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionLife InsuranceDisabilityRetirementEquityPaid LeaveParental LeaveLearning Budget

Key Requirements

  • •2-4 years of experience in email marketing, CRM marketing, or lifecycle marketing.
  • •Hands-on experience building and managing email campaigns in a marketing automation platform; Marketo experience is a strong advantage.
  • •Use performance data to form hypotheses and run tests to optimize email campaigns.
  • •Strong knowledge of segmentation, list management, lead scoring, and email deliverability fundamentals.
  • •Comfortable working with Salesforce (or similar CRM) for list management and funnel reporting, with high attention to QA before sending.
Experience:2-4 yearsEmail marketingCRM marketingLifecycle marketing
Skills:Detail-orientedData-drivenHypothesis-driven testingCollaborationAccountability
Languages:English
Tech Stack:SalesforceMarketoEmail marketingA/B testingMarketing automationLead scoringEmail deliverabilityCanvas logicSuppression rulesMQL

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn