Product Marketing Manager

CAE
Canada
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 5+ yearsEducation: bachelorsSkills: ["Storytelling","Communication","Critical thinking","Detail orientation","Cross-functional collaboration"]

Own product positioning, messaging, and value propositions by understanding market buyers, end users, and customer needs. Create and manage go-to-market execution with cross-functional partners, delivering growth and strong customer experience. Develop sales enablement tools and marketing collateral (e.g., briefs, webinars, presentations, videos, web content) to differentiate CAE’s Civil Aviation and D&S International solutions, supported by ongoing competitor and market insights.

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FursaFursa
CAE
CAE
4 days ago

Product Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own product positioning, messaging, and value propositions by understanding market buyers, end users, and customer needs. Create and manage go-to-market execution with cross-functional partners, delivering growth and strong customer experience. Develop sales enablement tools and marketing collateral (e.g., briefs, webinars, presentations, videos, web content) to differentiate CAE’s Civil Aviation and D&S International solutions, supported by ongoing competitor and market insights.
Location: Canada
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Develop market expertise and create product positioning and messaging that differentiates CAE solutions for customer needs.
  • •Define and communicate solution value propositions internally/externally; create sales enablement tools and support sales teams as needed.
  • •Create competitive differentiation content and resources (data sheets, infographics, briefs, white papers, webinars, web content, presentations, documentation, videos, social media, release announcements).
  • •Plan, execute, and manage cross-functional go-to-market strategies in collaboration with the Marketing Strategist to drive growth and customer experience.
  • •Track and evaluate competitor and market trends, manage market/customer/competitor data sources, and attend industry conferences to gather insights.
Travel: Low travel

Pay and Benefits

Perks:Group InsuranceFlex TimeSabbatical LeaveParental LeaveGroup RrspPension Plan

Key Requirements

  • •Bachelor's degree in business, marketing, or related field.
  • •5+ years of work experience in B2B product marketing.
  • •Familiarity with the aviation or defense & security training industry.
  • •Extensive knowledge of market segmentation, product positioning, strategic planning, and value propositions, including market analysis.
  • •Strong sales enablement skills and experience with sales collaterals; proficiency in Microsoft PowerPoint and Excel.
Experience:5+ yearsB2B product marketingAviationDefense trainingSecurity training
Education:Bachelor's in business, marketing, or related field
Skills:StorytellingCommunicationCritical thinkingDetail orientationCross-functional collaboration
Languages:FrenchEnglish
Tech Stack:Microsoft PowerPointExcel

Company Brief

CAE
Provides simulation technologies, integrated training services, and flight training for civil aviation, defense, and healthcare customers worldwide, delivering pilot training, mission rehearsal, and simulation solutions.
Industry: Aviation Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Montreal, Canada
Founded: 1947
WebsiteLinkedIn