AutoNation

5 days ago

Sr. Manager, Awareness Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Lead upper- and mid-funnel media strategy for AutoNation’s brands, managing enterprise planning, audience strategy, and channel investment recommendations to grow brand awareness, consideration, and demand. Build annual and campaign-level media plans, optimize reach and efficiency using performance measurement, and develop testing roadmaps. Partner with Brand, Creative, and Analytics teams on KPIs and measurement frameworks (e.g., MMM, MTA, lift and incrementality studies) while providing strategic agency and media partner leadership.

Location: Florida

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Lead enterprise upper- and mid-funnel media strategy across AutoNation brands and business lines.
•Develop annual, quarterly, and campaign-level media plans aligned to business objectives and recommend channel mix and budget allocation.
•Evaluate media performance and effectiveness to improve reach, efficiency, incrementality, and return on media investment, including forecasting and budget stewardship.
•Establish KPIs and success metrics for awareness and consideration; partner with Analytics on MMM, MTA, lift studies, brand studies, and incrementality testing.
•Serve as strategic lead for agencies and media partners, including evaluating vendor partnerships, sponsorships, and emerging platforms.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionParental Leave

Key Requirements

•Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.
•8+ years of experience in media strategy, integrated media planning, advertising, or marketing; agency experience preferred.
•Experience developing and managing upper- and mid-funnel media strategies across channels including Linear TV, CTV/OTT, Streaming Audio, OOH, Terrestrial Radio, and YouTube.
•Strong understanding of media planning, audience strategy, consumer behavior, brand-building principles, and full-funnel marketing frameworks.
•Proven ability to manage large media investments and use measurement frameworks and testing (e.g., MMM, MTA, lift studies, incrementality testing) to drive data-driven recommendations.

Experience:8+ yearsAdvertisingMarketingAgency

Education:Bachelor's

Skills:Strategic thinkingAnalytical thinkingCommunicationCross-functional collaborationData-driven decision making

Tech Stack:MMMMTA

Company Brief

AutoNation

AutoNation is a leading automotive retailer in the United States, operating a network of new and used vehicle dealerships, service centers, and parts operations while offering financing, insurance, and vehicle remarketing services.

Industry: Retail (Offline)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Fort Lauderdale, United States

Founded: 1996

Website LinkedIn

Loading job details...

Preparing the role view and application actions.

AutoNation

5 days ago

Sr. Manager, Awareness Media

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 19 hours agoStatus: Live

Job Summary

Location: Florida

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Manager level

Key Responsibilities

•Lead enterprise upper- and mid-funnel media strategy across AutoNation brands and business lines.
•Develop annual, quarterly, and campaign-level media plans aligned to business objectives and recommend channel mix and budget allocation.
•Evaluate media performance and effectiveness to improve reach, efficiency, incrementality, and return on media investment, including forecasting and budget stewardship.
•Establish KPIs and success metrics for awareness and consideration; partner with Analytics on MMM, MTA, lift studies, brand studies, and incrementality testing.
•Serve as strategic lead for agencies and media partners, including evaluating vendor partnerships, sponsorships, and emerging platforms.

Pay and Benefits

Perks:401kHealth InsuranceDentalVisionParental Leave

Key Requirements

•Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field.
•8+ years of experience in media strategy, integrated media planning, advertising, or marketing; agency experience preferred.
•Experience developing and managing upper- and mid-funnel media strategies across channels including Linear TV, CTV/OTT, Streaming Audio, OOH, Terrestrial Radio, and YouTube.
•Strong understanding of media planning, audience strategy, consumer behavior, brand-building principles, and full-funnel marketing frameworks.
•Proven ability to manage large media investments and use measurement frameworks and testing (e.g., MMM, MTA, lift studies, incrementality testing) to drive data-driven recommendations.

Experience:8+ yearsAdvertisingMarketingAgency

Education:Bachelor's

Skills:Strategic thinkingAnalytical thinkingCommunicationCross-functional collaborationData-driven decision making

Tech Stack:MMMMTA

Company Brief

AutoNation

Industry: Retail (Offline)

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Fort Lauderdale, United States

Founded: 1996

Website LinkedIn