Lead Analyst, Channel Analytics

Adobe Systems
Bengaluru
Workplace: OnsiteFull timeFunction: Data Analytics & Business IntelligenceExperience: 7+ yearsEducation: bachelorsSkills: ["Presentation","Storytelling","Curiosity","Strong work ethic","Analytical thinking"]

Use AI and advanced analytics to support and expand channel-level media analysis for paid search, paid social, display, and mobile. Build automated workflows to replace manual reporting, run ad hoc deep-dives on media opportunities, and lead channel efficiency frameworks. Translate complex findings into executive-ready narratives for weekly optimization and budget recommendations, while troubleshooting tracking and data pipeline gaps.

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FursaFursa
Adobe Systems
Adobe Systems
2 days ago

Lead Analyst, Channel Analytics

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 11 hours agoStatus: Live
Reposted: similar role first listed 2 months ago

Job Summary

Use AI and advanced analytics to support and expand channel-level media analysis for paid search, paid social, display, and mobile. Build automated workflows to replace manual reporting, run ad hoc deep-dives on media opportunities, and lead channel efficiency frameworks. Translate complex findings into executive-ready narratives for weekly optimization and budget recommendations, while troubleshooting tracking and data pipeline gaps.
Location: Bengaluru
Workplace: Onsite
Employment Type: Full time
Job Function: Data Analytics & Business Intelligence
Seniority: Mid level

Key Responsibilities

  • •Apply AI and advanced analytics to turn performance insights into actions for weekly campaign optimization across creative, audience, tactics, and keywords.
  • •Build and implement automated analytical workflows to replace manual reporting, data pulls, and repetitive analysis.
  • •Conduct ad hoc deep-dive analysis to identify media opportunities or problem areas.
  • •Assist with budget recommendations by channel, tactic, and region and own channel efficiency frameworks across paid media.
  • •Develop executive-ready narratives and summaries translating complex analyses into clear takeaways for senior leadership and business reviews.

Key Requirements

  • •7+ years validated experience in analytics and channel/media performance analysis.
  • •Strong knowledge of third-party ad-serving and tracking (Flashtalking/Innovid preferred) and multi-touch attribution.
  • •Experience with AI tools to automate analytical processes and strong understanding of data infrastructure (e.g., Databricks, Agent).
  • •Proficiency with descriptive/inferential statistics (regression/correlation) and familiarity with R or Python is a plus.
  • •Bachelor’s degree or equivalent experience; MS preferred.
Experience:7+ yearsDigital marketingPaid mediaAnalyticsProgrammaticSearch engine marketingSocial media marketing
Education:Bachelor's
Skills:PresentationStorytellingCuriosityStrong work ethicAnalytical thinking
Tech Stack:FlashtalkingInnovidDatabricksAgentRPythonMMXCross-channel attribution

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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