UA Manager

Almedia
Berlin
Workplace: OnsiteFull timeEUR 65,000 - 80,000 annuallyFunction: Marketing & GrowthSkills: ["Data-driven","Proactive","Problem-solving","Stakeholder management","Creative analysis"]

Own and scale core app user acquisition channels, driving daily optimization across AppLovin, Google UAC, Facebook, TikTok, and DSPs. You’ll manage large live budgets, diagnose performance issues in real time, and lead creative strategy by analyzing top performers and competitive trends. Partner with the internal creative team to keep testing pipelines moving, and use Adjust MMP to ensure clean attribution and accurate revenue and predictive LTV readouts.

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FursaFursa
Almedia
Almedia
6 days ago

UA Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live
Reposted: similar role first listed 1 month ago

Job Summary

Own and scale core app user acquisition channels, driving daily optimization across AppLovin, Google UAC, Facebook, TikTok, and DSPs. You’ll manage large live budgets, diagnose performance issues in real time, and lead creative strategy by analyzing top performers and competitive trends. Partner with the internal creative team to keep testing pipelines moving, and use Adjust MMP to ensure clean attribution and accurate revenue and predictive LTV readouts.
Location: Berlin
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth

Key Responsibilities

  • •Take ownership of app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs, managing $500k+ daily spend and optimizing toward revenue and predictive LTV targets.
  • •Monitor live campaigns daily, performing proactive budget and bid adjustments and troubleshooting performance drops in real time.
  • •Analyze top-performing creatives and competitive trends to plan a balanced production mix of iterations and new concepts.
  • •Coordinate with the internal creative team to brief, review, and prioritize production to keep testing pipelines moving.
  • •Manage attribution complexity across multiple campaign types using Adjust MMP to ensure clean app tracking and accurate performance reads.

Pay and Benefits

Salary: EUR 65,000 - 80,000 annually
Equity and Bonus:Equity
Perks:EquityAnnual BonusCommuter BenefitsLanguage LearningMeal Allowance

Key Requirements

  • •Proven experience scaling app install campaigns across at least two of AppLovin, Unity, Snapchat, Facebook, TikTok, or programmatic DSPs, with meaningful budget responsibility.
  • •Comfort managing large daily budgets in a live environment, operating with precision and speed during active campaigns.
  • •Strong creative judgment: analyze performance data, brief agencies effectively, and plan a testing roadmap that balances iteration with new concepts.
  • •Solid understanding of mobile attribution and MMP setup (Adjust preferred), including how attribution windows interact across app and web.
  • •Experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps, with clear understanding of downstream performance metrics.
Experience:Mobile marketingGamingSubscription apps
Skills:Data-drivenProactiveProblem-solvingStakeholder managementCreative analysis
Tech Stack:AppLovinGoogle UACFacebookTikTokDSPsAdjustMMPUnitySnapchatProgrammatic DSPs

Company Brief

Almedia
Almedia builds rewarded user-acquisition and engagement products (e.g., Freecash, Prizeplay, zave.it) that pay users for interacting with ads and games, helping advertisers drive high-LTV acquisition and retention.
Industry: Advertising Media Groups
Company Size: Medium (51 to 250 employees)
Growth: Growth Stage Startup
Funding: Bootstrapped
Headquarters: Berlin, Germany
Founded: 2020
Glassdoor
Glassdoor: 3.7
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