Sr. Director Brand Marketing - Europe

Match Group
Paris
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 13+ yearsSkills: ["Leadership","Communication","Strategic thinking","Team management","Collaboration"]

Senior regional brand marketing leader responsible for Meetic and OurTime/DisonsDemain in Europe. Leads strategy, annual plans, budget, and campaigns; partners with global teams, product, and growth to drive brand health and growth, while ensuring local relevance and strong creative execution in a matrixed environment.

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Match Group
Match Group
2 months ago

Sr. Director Brand Marketing - Europe

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Job Summary

Senior regional brand marketing leader responsible for Meetic and OurTime/DisonsDemain in Europe. Leads strategy, annual plans, budget, and campaigns; partners with global teams, product, and growth to drive brand health and growth, while ensuring local relevance and strong creative execution in a matrixed environment.
Location: Paris
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Lead brand marketing strategy and execution across Europe E&E brands, with primary responsibility for Meetic and OurTime / DisonsDemain.
  • •Build and own annual marketing plans for priority European markets, translating business goals into clear brand and go-to-market strategies.
  • •Define regional priorities, investment choices, and operating plans that support both brand health and commercial performance.
  • •Partner with global and cross-regional counterparts to ensure local plans are aligned to broader brand positioning, messaging frameworks, and strategic direction, without losing market nuance.
  • •Lead the development of integrated marketing campaigns from brief through launch, optimization, and learning, ensuring the brands come to life through compelling creative work, high-quality execution, and culturally relevant ideas.

Pay and Benefits

Perks:Health InsuranceMeal AllowanceE-learning

Key Requirements

  • •13+ years of experience in brand marketing, ideally in consumer tech, digital products, lifestyle brands, or other fast-moving consumer categories
  • •Proven experience leading end-to-end brand strategy and execution, from insight and positioning through campaigns, measurement, and growth impact
  • •Strong creative judgment and a clear point of view on how to build modern, culturally relevant brands that people want to talk about
  • •A commercially minded, data-literate approach, with comfort making decisions using both qualitative and quantitative inputs
  • •Demonstrated success leading cross-functional work across brand, product, growth, media, insights, and communications
Experience:13+ yearsConsumer techDigital productsLifestyle brandsBranding
Skills:LeadershipCommunicationStrategic thinkingTeam managementCollaboration
Languages:EnglishFrench

Company Brief

Match Group
Operates a portfolio of consumer dating products and services, including Tinder, Match.com, PlentyOfFish, and Hinge, connecting millions of users globally through mobile and web platforms.
Industry: Digital Media
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Dallas, United States
Founded: 1995
Glassdoor
Glassdoor: 3.8
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