Campaign Analyst Senior - P&C Insurance Marketing (outbound/SMS)

USAA
San Antonio, Plano, Phoenix, Charlotte
Workplace: HybridFull timeUSD 93,770 - 179,240 annuallyFunction: Marketing & GrowthEducation: bachelorsSkills: ["Agility","Team building","Business acumen","Communication","Innovation"]

Drive data-driven P&C insurance marketing campaigns with a focus on SMS and outbound calling. Own audience segmentation rules, lead requirements sessions, and ensure accurate audience data builds, execution, and delivery. Forecast lead volumes, manage test-and-learn initiatives, analyze ROI/LTV and performance to optimize engagement across channels, and collaborate with IT and partners to fill data/resource gaps and streamline processes.

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FursaFursa
USAA
USAA
3 days ago

Campaign Analyst Senior - P&C Insurance Marketing (outbound/SMS)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Drive data-driven P&C insurance marketing campaigns with a focus on SMS and outbound calling. Own audience segmentation rules, lead requirements sessions, and ensure accurate audience data builds, execution, and delivery. Forecast lead volumes, manage test-and-learn initiatives, analyze ROI/LTV and performance to optimize engagement across channels, and collaborate with IT and partners to fill data/resource gaps and streamline processes.
Location: San Antonio, Plano, Phoenix, Charlotte
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Respond to business requests and create or modify audience selection rules with stakeholders to meet campaign requirements.
  • •Manage campaign execution 'rules' in SFMC and CDP, ensuring structures and coding are up to date.
  • •Lead campaign requirement sessions for complex marketing campaigns and complete business/technical requirements for marketing execution.
  • •Ensure successful build, execution, and delivery of accurate audience data; forecast lead volumes and run test-and-learn initiatives.
  • •Analyze audience sizing and member inquiries, investigate risks in line with risk and compliance policies, and optimize campaigns based on performance insights.

Pay and Benefits

Salary: USD 93,770 - 179,240 annually
Perks:Health InsuranceDentalVision401kPensionLife InsuranceParental BenefitsAdoption AssistancePaid LeavePaid HolidaysVolunteer HoursWellness Stipend

Key Requirements

  • •Bachelor's degree; or 4 years of relevant education and/or experience.
  • •6+ years of relevant business and/or general analysis experience.
  • •Advanced Microsoft Office skills (Word, Excel, PowerPoint).
  • •Intermediate knowledge of statistics or quantitative techniques and working knowledge of data analysis tools and industry data sources.
  • •Experience developing engaging, personalized journeys across channels such as SMS and outbound call.
Experience:Financial services
Education:Bachelor's
Skills:AgilityTeam buildingBusiness acumenCommunicationInnovation
Tech Stack:Microsoft OfficeWordExcelPowerPointSFMCCustomer Data PlatformsCDPEmail Service ProvidersESPsSalesforce PreferredSnowflakeSQLSMSOutbound CallingNext Best ActionPredictive models

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

USAA
Provides insurance, banking, investment, and financial services to U.S. military members, veterans, and their families. Best known for auto, home, life insurance, and member-focused digital banking products.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Established Company
Headquarters: San Antonio, United States
Founded: 1922
WebsiteLinkedIn