Institutional Growth Marketing Lead

Solana Foundation
New York
Workplace: OnsiteFull timeFunction: Marketing & GrowthSkills: ["Ownership","Strategic planning","Writing","Judgment","Research orientation"]

Own end-to-end institutional growth marketing for Solana—segmenting named accounts and personas, building integrated campaigns across owned/earned/partner channels, and creating sales enablement that helps institutional BD advance deals. Produce flagship research and reports in partnership with the Data team, drive event and partnership activation with Breakpoint, and measure engagement and pipeline influence with clear success metrics and honest reporting.

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Solana Foundation
Solana Foundation
2 days ago

Institutional Growth Marketing Lead

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Job Summary

Own end-to-end institutional growth marketing for Solana—segmenting named accounts and personas, building integrated campaigns across owned/earned/partner channels, and creating sales enablement that helps institutional BD advance deals. Produce flagship research and reports in partnership with the Data team, drive event and partnership activation with Breakpoint, and measure engagement and pipeline influence with clear success metrics and honest reporting.
Location: New York
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Segment the institutional and capital-markets audience down to named accounts and specific personas.
  • •Develop and execute integrated campaigns around tokenization and internet capital markets across owned, earned, and partner channels.
  • •Build sales enablement materials for Institutional BD, including narratives, decks, one-pagers, objection handling, and a maintained content library.
  • •Produce flagship research and reports in partnership with the Data team that get cited rather than skimmed.
  • •Drive event and partnership activation alongside the Events team (Breakpoin t anchor) and measure engagement and pipeline influence with clear success metrics and reporting.

Key Requirements

  • •Substantial experience marketing to institutional financial audiences (asset managers, banks, allocators, market infrastructure, or fintech serving those buyers).
  • •Demonstrated ownership of a full-funnel program: define the audience, build the plan, and be accountable for results.
  • •Strong ability to write with authority for a sophisticated financial reader, with judgment to source claims.
  • •Experience building sales enablement that a commercial team actually uses.
  • •Comfort with research and data work: brief analysis, interrogate outputs, and turn them into compelling narratives.
  • •Fluency with digital assets and where tokenization, stablecoins, and market structure are heading.
  • •Fluency with AI tooling for research, segmentation, drafting, and campaign analysis
Experience:BlockchainFintechDigital assets
Skills:OwnershipStrategic planningWritingJudgmentResearch orientation

Company Brief

Solana Foundation
The Solana Foundation is a nonprofit that supports the Solana blockchain ecosystem through grants, research, developer tools, and community initiatives to drive adoption and secure decentralized infrastructure.
Industry: Blockchain & Web3
Company Size: Medium (51 to 250 employees)
Growth: Nonprofit & NGO
Funding: Grant Funded
Headquarters: Geneva, Switzerland
Founded: 2018
WebsiteLinkedIn