Lead / Expert, DeFi Ecosystem Growth

OKX
Hong Kong
Full timeFunction: Marketing & GrowthExperience: 6+ yearsSkills: ["Cross-functional communication","Stakeholder management","Analytical problem-solving","Independent execution","Data-driven decision-making"]

Drive global growth for DeFi-related products and on-chain ecosystem initiatives. Deeply understand Web3 users, products, and ecosystem trends to identify adoption opportunities, then partner across Product, Engineering, Business Development, and Marketing to execute strategic initiatives. Build long-term relationships with protocols, projects, and ecosystem partners, translating industry and user insights into product positioning, UX, go-to-market, and continually improving growth strategies using data and feedback.

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FursaFursa
OKX
OKX
2 days ago

Lead / Expert, DeFi Ecosystem Growth

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Last checked: 13 hours agoStatus: Live

Job Summary

Drive global growth for DeFi-related products and on-chain ecosystem initiatives. Deeply understand Web3 users, products, and ecosystem trends to identify adoption opportunities, then partner across Product, Engineering, Business Development, and Marketing to execute strategic initiatives. Build long-term relationships with protocols, projects, and ecosystem partners, translating industry and user insights into product positioning, UX, go-to-market, and continually improving growth strategies using data and feedback.
Location: Hong Kong
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Define and drive global growth strategies for DeFi-related products and ecosystem initiatives.
  • •Develop deep understanding of Web3 users, products, and ecosystem trends to identify adoption opportunities.
  • •Partner with global Product, Engineering, Business Development, and Marketing teams to drive strategic product and ecosystem initiatives.
  • •Build and maintain long-term relationships with protocols, projects, technology teams, and ecosystem partners.
  • •Provide industry and user insights to inform product positioning, user experience, go-to-market, and ecosystem strategies, using data and feedback to continuously improve.

Pay and Benefits

Perks:Health InsuranceMeal AllowanceLearning BudgetWellness Stipend

Key Requirements

  • •6+ years of experience across internet, FinTech, Crypto/Web3, or related industries.
  • •Strong understanding of DeFi, Web3 products, and public blockchain ecosystems with relevant industry experience.
  • •Experience across Growth, Product Operations, Ecosystem, Business Development, or related functions.
  • •Ability to independently lead complex, high-impact cross-functional initiatives from strategy through execution.
  • •Fluent English and strong cross-functional communication and stakeholder management skills.
Experience:6+ yearsFinTechCrypto/Web3DeFiPublic blockchain ecosystems
Skills:Cross-functional communicationStakeholder managementAnalytical problem-solvingIndependent executionData-driven decision-making
Languages:English
Tech Stack:Web3DeFiDAppsPublic blockchain ecosystems

Company Brief

OKX
Global cryptocurrency exchange and Web3 technology provider offering spot and derivatives trading, custody, wallet services, and blockchain infrastructure to retail and institutional users worldwide.
Industry: Trading Platforms
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Victoria, Seychelles
Founded: 2017
WebsiteLinkedIn