Industry Marketing Lead, Media, Entertainment, Sports & Gaming

Braze
New York
Workplace: HybridFull timeUSD 114,000 - 171,000 annuallyFunction: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Strategic thinking","Content creation","Collaboration","Communication","Problem-solving"]

Own industry-specific marketing strategy for Media, Entertainment, Gaming & Sports brands, translating customer insights into campaigns and content that drive adoption and demonstrate the value of the Braze platform. Partner closely with sales, enablement, content, and customer success teams to align messaging, build industry storytelling, develop thought leadership assets, and support sales through training and ongoing enablement. Serve as the industry expert by gathering feedback to inform content, research, and product needs.

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FursaFursa
Braze
Braze
1 month ago

Industry Marketing Lead, Media, Entertainment, Sports & Gaming

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Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Own industry-specific marketing strategy for Media, Entertainment, Gaming & Sports brands, translating customer insights into campaigns and content that drive adoption and demonstrate the value of the Braze platform. Partner closely with sales, enablement, content, and customer success teams to align messaging, build industry storytelling, develop thought leadership assets, and support sales through training and ongoing enablement. Serve as the industry expert by gathering feedback to inform content, research, and product needs.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and execute industry-specific content and communications strategy tailored to Media, Entertainment, Gaming & Sports audiences.
  • •Collaborate with sales and industry leads to align Braze value proposition with industry marketing objectives and business outcomes.
  • •Create programs and campaigns (e.g., white papers, case studies, webinars, thought leadership) that highlight Braze’s relevance to these industries.
  • •Develop client-facing materials with cross-functional stakeholders and produce/distribute insights with internal and external partners.
  • •Serve as the industry expert by training sales, synthesizing feedback from sales/clients/agencies, and informing content, research, and product development.

Pay and Benefits

Salary: USD 114,000 - 171,000 annually
Equity and Bonus:Equity
Perks:EquityRsusRetirementPaid LeaveHealth InsuranceDentalVisionLife InsuranceDisability InsuranceLearning BudgetParental Leave

Key Requirements

  • •BA/BS degree required; MBA or relevant advanced degree is a plus.
  • •7-10+ years of marketing experience, preferably across customers via an agency, technology partner, or consulting firm.
  • •Essential expertise in the Media, Entertainment, Gaming & Sports industry.
  • •Demonstrated success developing and executing go-to-market strategies in a fast-paced environment.
  • •Strong understanding of digital marketing and customer engagement/marketing automation tools, with experience working cross-functionally.
Experience:7+ yearsSaaSMarketing technologyDigital marketingCustomer engagement
Education:Bachelor's
Skills:Strategic thinkingContent creationCollaborationCommunicationProblem-solving
Languages:English
Tech Stack:Customer engagement platformsMarketing automation toolsAI agents

Company Brief

Braze
Provides a customer engagement platform that helps brands create personalized messaging and lifecycle campaigns across mobile, web, email, and other channels to drive retention, engagement, and revenue.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New York, United States
Founded: 2011
WebsiteLinkedIn