Go-to-Market Specialist

Allianz
Rotterdam
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 2-5 yearsEducation: bachelorsSkills: ["Communication","Content creation","Customer focus","Analytical thinking","Stakeholder management"]

Drive go-to-market initiatives across products, customer segments, and distribution channels for Allianz Benelux. Collaborate with Product, Sales, Distribution, Marketing, and Communications to execute product launches, commercial campaigns, and sales enablement. Create customer-focused messaging and content for brokers, customers, and sales teams, ensure consistent market positioning, monitor performance, and use feedback to improve customer journeys and digital engagement. Coordinate external partners for campaign delivery.

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Allianz
Allianz
19 hours ago

Go-to-Market Specialist

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Job Summary

Drive go-to-market initiatives across products, customer segments, and distribution channels for Allianz Benelux. Collaborate with Product, Sales, Distribution, Marketing, and Communications to execute product launches, commercial campaigns, and sales enablement. Create customer-focused messaging and content for brokers, customers, and sales teams, ensure consistent market positioning, monitor performance, and use feedback to improve customer journeys and digital engagement. Coordinate external partners for campaign delivery.
Location: Rotterdam
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support the development and execution of go-to-market initiatives across products, customer segments, and distribution channels
  • •Create and coordinate commercial content, sales enablement materials, and campaign assets for brokers, customers, and sales teams
  • •Translate product features and technical topics into customer-focused value propositions and messaging
  • •Ensure consistency of communication and market positioning across customer and broker touchpoints
  • •Monitor campaign performance, gather market feedback, and provide insights to improve commercial effectiveness and customer journeys

Key Requirements

  • •2 to 5 years of experience in Go-to-Market, Marketing, Commercial Excellence, Customer Experience, Sales Enablement, or a related field
  • •A Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a similar discipline
  • •Excellent communication and content creation skills
  • •Customer-centric, commercially driven mindset with strong collaboration across functions
  • •Fluency in English; Dutch and/or French are considered a strong asset
Experience:2-5 years
Education:Bachelor's
Skills:CommunicationContent creationCustomer focusAnalytical thinkingStakeholder management
Languages:EnglishDutchFrench

Company Brief

Allianz
Global insurance and financial services group offering property-casualty insurance, life and health insurance, asset management, and corporate risk solutions to individuals, businesses, and institutions across more than 70 countries.
Industry: Insurance
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Munich, Germany
Founded: 1890
WebsiteLinkedIn