Brand Manager BTP

The Kraft Heinz Company
Amsterdam
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 4+ yearsSkills: ["Communication","Leadership","Stakeholder management","Analytical thinking","Teamwork"]

Lead the Benelux Brand Manager for Heinz Frito and Base Tomato Products, owning the end-to-end brand agenda across the Netherlands and Belgium. Set long-term strategy, translate ambitions into clear plans, drive market execution, lead communications and innovation, and serve as the Benelux voice within the regional EPDM brand team to deliver growth.

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The Kraft Heinz Company
The Kraft Heinz Company
2 months ago

Brand Manager BTP

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Last checked: 7 hours agoStatus: Live

Job Summary

Lead the Benelux Brand Manager for Heinz Frito and Base Tomato Products, owning the end-to-end brand agenda across the Netherlands and Belgium. Set long-term strategy, translate ambitions into clear plans, drive market execution, lead communications and innovation, and serve as the Benelux voice within the regional EPDM brand team to deliver growth.
Location: Amsterdam
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Own the end-to-end brand agenda for Heinz Frito & Base Tomato Products in the Benelux, including strategy, planning and execution.
  • •Lead brand communications and influence innovation choices, partnering with media agencies and the in-house Kitchen team to land the brand meaningfully in culture.
  • •Set the future portfolio strategy and translate ambition into clear 3-year and annual plans.
  • •Collaborate with regional EPDM brand team to assess what is relevant for Benelux and closely monitor market dynamics to drive growth.
  • •Manage budget and stakeholder expectations, while ensuring high-quality execution and clear accountability across peers and senior leaders.

Key Requirements

  • •4+ years of work experience in FMCG Marketing with strong functional marketing knowledge.
  • •Strong analytical skills and the ability to turn complex data into clear insights and choices.
  • •Fluency in English
  • •EU Working Permit required (EU Working Permit only)
  • •Excellent communication skills and ability to manage senior stakeholders and cross-functional teams
Experience:4+ yearsFMCGMarketingBeneluxBrand managementConsumer insights
Skills:CommunicationLeadershipStakeholder managementAnalytical thinkingTeamwork
Languages:English

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

The Kraft Heinz Company
The Kraft Heinz Company is a global food and beverage company producing iconic packaged foods and condiments across categories like cheese, meals, condiments, and beverages, serving retail, foodservice, and consumer markets worldwide.
Industry: Food & Beverage
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Chicago, United States
Founded: 2015
WebsiteLinkedIn