Director, Channel Planning

Adobe Systems
San Francisco, Austin, San Jose
Workplace: OnsiteFull timeUSD 157,300 - 315,100 annuallyFunction: Executive & General ManagementExperience: 10+ yearsSkills: ["Influencing","Change management","Hands-on execution","Leadership","Self-starter"]

Lead and grow Adobe’s new Channel Planning function that turns marketing strategy into global media plans for major audience segments. Manage a distributed team across regions, standardize processes for tagging and quality checks, and partner with media-buying and analytics teams. Drive audience targeting and cross-region data-sharing, own the “Adobe on Adobe” story using Adobe adtech, and balance consistent global standards with local market needs.

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Adobe Systems
Adobe Systems
1 day ago

Director, Channel Planning

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Last checked: 5 hours agoStatus: Live

Job Summary

Lead and grow Adobe’s new Channel Planning function that turns marketing strategy into global media plans for major audience segments. Manage a distributed team across regions, standardize processes for tagging and quality checks, and partner with media-buying and analytics teams. Drive audience targeting and cross-region data-sharing, own the “Adobe on Adobe” story using Adobe adtech, and balance consistent global standards with local market needs.
Location: San Francisco, Austin, San Jose
Workplace: Onsite
Employment Type: Full time
Job Function: Executive & General Management
Seniority: Director level

Key Responsibilities

  • •Build and manage a global group of Channel Planners across key regions (America, EMEA, APAC, Japan) bridging strategy and the buying desk.
  • •Own the “Adobe on Adobe” story and ensure regions apply Adobe adtech where it makes sense (GenPem, AEP, RTCDP).
  • •Set the interaction framework between the planning team and regional marketing leaders, including decision rights and expectations with scheduled reviews.
  • •Collaborate with Adobe’s media-buying team in India and drive smarter audience targeting and cross-region data-sharing across campaigns.
  • •Partner with Ops to set standards for campaign tagging, organization, and quality checks before campaigns are available.
Travel: Medium travel

Pay and Benefits

Salary: USD 157,300 - 315,100 annually

Key Requirements

  • •10+ years in digital advertising/media, with 5+ years leading media buying or campaign execution teams.
  • •Proven track record building new teams or functions from scratch.
  • •Strong hands-on knowledge of digital ad platforms, audience targeting, and campaign measurement technology.
  • •Experience standardizing how a media team operates across multiple regions or markets.
  • •Excellent influencing and change management skills across multiple regional leaders.
Experience:10+ yearsDigital advertisingMedia buyingCampaign execution
Skills:InfluencingChange managementHands-on executionLeadershipSelf-starter
Tech Stack:AIGenPemAEPRTCDP

Company Brief

Adobe Systems
Provides creative, marketing, and document management software and cloud services, including Photoshop, Illustrator, Acrobat, and the Adobe Experience Cloud, serving creative professionals, enterprises, and governments worldwide.
Industry: SaaS
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Jose, United States
Founded: 1982
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