Sr Mgr, 1p Digital

Yum! Brands
Plano
Workplace: HybridFull timeUSD 150,840 - 159,220 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Executive-level communication","Strategic prioritization","Operating discipline","Talent leadership","Accountability"]

Lead the holistic first-party (1P) eCommerce business across app and web, owning digital merchandising and conversion, marketing planning and promotions, and CRM and lifecycle operations. Drive business planning, KPIs, and performance management in partnership with Finance and Analytics. Orchestrate the end-to-end guest journey, define merchandising/offer/personalization strategy, and translate priorities into a sequenced product and technology roadmap while influencing agencies, partners, and franchisees.

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Yum! Brands
Yum! Brands
3 days ago

Sr Mgr, 1p Digital

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Job Summary

Lead the holistic first-party (1P) eCommerce business across app and web, owning digital merchandising and conversion, marketing planning and promotions, and CRM and lifecycle operations. Drive business planning, KPIs, and performance management in partnership with Finance and Analytics. Orchestrate the end-to-end guest journey, define merchandising/offer/personalization strategy, and translate priorities into a sequenced product and technology roadmap while influencing agencies, partners, and franchisees.
Location: Plano
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Provide strategic leadership across the 1P eCommerce team: eCommerce merchandising and conversion, marketing planning and promotions, CRM leadership and operations, and digital performance with dotted-line partners.
  • •Lead business planning and performance management for the 1P channel by establishing KPIs and partnering with Finance and Analytics to evaluate sales, profitability, active users, conversion, retention, promotional incrementality, and customer lifetime value.
  • •Orchestrate the end-to-end 1P guest journey across app and web, from demand generation and digital merchandising through ordering, payment, fulfillment, service recovery, and retention.
  • •Define 1P merchandising, offer, conversion, and personalization strategy, ensuring menu architecture, promotional mechanics, and digital experiences drive frequency, check, conversion, and profitability.
  • •Translate business priorities into a sequenced product and technology roadmap and hold cross-functional partners accountable for delivery against business requirements and guest outcomes.

Pay and Benefits

Salary: USD 150,840 - 159,220 annually

Key Requirements

  • •Bachelor’s degree in Marketing, Business, Digital Commerce, or a related field (advanced degree preferred).
  • •10+ years of progressive experience in digital commerce, digital marketing, product, CRM, or general management for a scaled consumer business.
  • •Demonstrated ownership of a digital business/channel with accountability for strategy, commercial performance, customer experience, and cross-functional execution.
  • •Proven success influencing product and technology roadmaps and leading enterprise-wide transformation without relying solely on direct authority.
  • •Experience leading teams and guiding senior agency relationships and matrixed partners through growth, ambiguity, and organizational change.
Experience:10+ yearsDigital commerceDigital marketingCRMQSRRetailHospitality
Education:Bachelor's in Marketing, Business, Digital Commerce, or a related field
Skills:Executive-level communicationStrategic prioritizationOperating disciplineTalent leadershipAccountability
Languages:US
Tech Stack:Digital commerceAnalyticsExperimentationA/B testingAppWebCRMLifecycle marketingPersonalization

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
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