Brand Manager

Bose
United States
Workplace: OnsiteFull timeUSD 103,600 - 142,450 annuallyFunction: Marketing & GrowthExperience: 7+ yearsSkills: ["Strategic thinking","Positioning and storytelling","Cross-functional leadership","Written communication","Decision-making"]

Own and grow one or more product franchises by defining the marketing vision, positioning, consumer propositions, and product storytelling. Lead franchise strategy and annual marketing planning using consumer insights and competitive dynamics, then drive go-to-market by shaping launch narratives and integrated GTM strategies. Partner closely with Product, Engineering, Consumer Research & Insights, and Integrated Marketing to translate franchise vision into real product and activation execution.

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Bose
Bose
3 days ago

Brand Manager

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Last checked: 14 hours agoStatus: Live

Job Summary

Own and grow one or more product franchises by defining the marketing vision, positioning, consumer propositions, and product storytelling. Lead franchise strategy and annual marketing planning using consumer insights and competitive dynamics, then drive go-to-market by shaping launch narratives and integrated GTM strategies. Partner closely with Product, Engineering, Consumer Research & Insights, and Integrated Marketing to translate franchise vision into real product and activation execution.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Own and steward one or more product franchises by defining what the franchise stands for and how it evolves across the portfolio lifecycle.
  • •Lead franchise marketing planning by assessing franchise health using business performance, consumer insights, marketing effectiveness, and competitive/cultural dynamics.
  • •Partner upstream with Product and Engineering to shape new product visions and translate consumer propositions into product narratives and experiences.
  • •Define positioning, target consumers, value propositions, and messaging hierarchies, including product naming and consumer-facing communication guidance.
  • •Develop and guide go-to-market strategy and integrated activation briefs, serving as the strategic voice throughout planning and execution.

Pay and Benefits

Salary: USD 103,600 - 142,450 annually
Perks:Health Insurance401kEmployee Discount

Key Requirements

  • •7+ years of experience in brand management, product marketing, brand strategy, integrated marketing, or a related discipline.
  • •Experience owning or helping lead a brand, product franchise, or category portfolio across new product development, launches, and the full lifecycle.
  • •Strong strategic marketing ability to translate consumer, cultural, category, competitive, and business inputs into franchise strategies and go-to-market plans.
  • •Deep consumer orientation using qualitative and quantitative research to uncover insights and pressure-test decisions.
  • •Strong cross-functional leadership and influence to build alignment across Product, Engineering, Consumer Research & Insights, Integrated Marketing, and activation teams.
Experience:7+ yearsConsumer technologyConsumer electronics
Skills:Strategic thinkingPositioning and storytellingCross-functional leadershipWritten communicationDecision-making

Company Brief

Bose
Designs, manufactures, and sells high-fidelity audio equipment including headphones, speakers, home audio systems, and professional sound solutions. Known for research-driven innovation in acoustics and consumer audio products worldwide.
Industry: Consumer Electronics
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Framingham, United States
Founded: 1964
WebsiteLinkedIn