VP/GM, Product Management- Asana for Services Management

Asana
San Francisco
Workplace: HybridFull timeUSD 399,000 - 470,000 annuallyFunction: Executive & General ManagementExperience: 12+ yearsSkills: ["Leadership","Communication","Strategic thinking","Customer-centric","Collaboration"]

Lead the go-to-market, product strategy, and incubation sales engineering for Asana Service Management. Own P&L, drive enterprise GTM motions, and align Sales, Product, Engineering, and Customer Success to scale a high-potential 0→1 SaaS product. Balance strategic vision with hands-on execution in a fast-growing, AI-enabled environment.

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FursaFursa
Asana
Asana
2 months ago

VP/GM, Product Management- Asana for Services Management

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Source: Company careers pageValidated by: Fursa AI
Last checked: 22 hours agoStatus: Live

Job Summary

Lead the go-to-market, product strategy, and incubation sales engineering for Asana Service Management. Own P&L, drive enterprise GTM motions, and align Sales, Product, Engineering, and Customer Success to scale a high-potential 0→1 SaaS product. Balance strategic vision with hands-on execution in a fast-growing, AI-enabled environment.
Location: San Francisco
Workplace: Hybrid
Employment Type: Full time
Job Function: Executive & General Management

Key Responsibilities

  • •Drive incubation GTM strategy: Architect and execute the global commercial and go-to-market strategy for Asana for Service Management, taking it from early-stage concepts to repeatable, revenue-generating engines.
  • •Engage with customers and assist in closing deals: Serve as an executive sponsor and technical seller on strategic enterprise deals, understanding complex workflows and building trust.
  • •Own product roadmap and execution: Define, prioritize, and execute on the product roadmap based on market feedback and field insights.
  • •Foster cross-functional alignment: Bridge Sales, Product, Engineering, and Customer Success to ensure seamless execution of the services growth strategy.
  • •Establish KPIs and guardrails: Define and monitor KPIs for SE/FDE teams, incubation sales velocity, and partner services attach rates.

Pay and Benefits

Salary: USD 399,000 - 470,000 annually
Perks:Health InsuranceRetirementFamily BenefitsMeal Allowance

Key Requirements

  • •12+ years of experience in a Senior Director or VP-level capacity leading technical GTM, Product Management and/or Solutions Engineering within a prominent B2B SaaS environment (ideally ITSM/ESM).
  • •Proven track record managing highly technical field resources (SEs, FDEs, or Solutions Architects) and a deep understanding of enterprise integrations, APIs, and SaaS architecture.
  • •A highly entrepreneurial, proactive builder with a strong player-coach mentality and ability to map out technical architecture or pitches to CIOs.
  • •Market-driven product vision with ability to translate complex customer and market needs into actionable product requirements and priorities.
  • •Demonstrated success selling to IT buyers, managing a business unit’s P&L, and designing scalable GTM frameworks.
Experience:12+ yearsSaaSITSMESM
Skills:LeadershipCommunicationStrategic thinkingCustomer-centricCollaboration
Tech Stack:APIsSaaS architectureEnterprise integrationsSolutions Engineering

Company Brief

Asana
Asana provides a work management platform that helps teams coordinate, track, and manage tasks, projects, and workflows. It offers collaboration, task tracking, automation, and reporting tools for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Revenue: USD 500M to 1B
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Francisco, United States
Founded: 2008
Glassdoor
Glassdoor: 4.2
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