Director, Paid Marketing

Own Kraken Consumer’s global paid acquisition strategy across channels including paid search, paid social, app acquisition, display, video, affiliates, and KOLs. Manage budgets and capital allocation using CAC, cohort quality, payback, incrementality, and long-term customer value. Build experimentation and measurement frameworks (attribution, incrementality testing, cohort analysis) and lead performance marketing and affiliate/KOL teams while partnering cross-functionally to improve the full customer journey from first touch to retention.