Trade Marketing Manager

Sika
Bucharest
Workplace: HybridFull timeFunction: Marketing & GrowthExperience: 3-5 yearsEducation: bachelorsSkills: []

Own and execute trade marketing strategy to grow brand visibility and conversion across retail and distribution channels. Partner closely with Sales and key stakeholders to build channel-specific plans, translate brand strategy into in-store execution, and define promotional mechanics and sell-out campaigns. Manage trade marketing investments to deliver measurable ROI, while strengthening retailer and distributor relationships to drive joint promotional initiatives.

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FursaFursa
Sika
Sika
1 day ago

Trade Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 5 hours agoStatus: Live

Job Summary

Own and execute trade marketing strategy to grow brand visibility and conversion across retail and distribution channels. Partner closely with Sales and key stakeholders to build channel-specific plans, translate brand strategy into in-store execution, and define promotional mechanics and sell-out campaigns. Manage trade marketing investments to deliver measurable ROI, while strengthening retailer and distributor relationships to drive joint promotional initiatives.
Location: Bucharest
Workplace: Hybrid
Employment Type: Full time · Permanent
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop and implement trade marketing strategy aligned with company commercial objectives.
  • •Increase product visibility and conversion across retail and distribution channels.
  • •Collaborate with Sales, Marketing, and key partners to drive joint promotional initiatives.
  • •Develop and execute channel-specific trade marketing plans for retail and distribution partners.
  • •Define and implement promotional mechanics and sell-out campaigns, ensuring efficient investment usage with measurable ROI.

Key Requirements

  • •Bachelor’s degree in Marketing, Business, or similar.
  • •Minimum 3–5 years experience in Trade Marketing, Marketing, or Sales.
  • •Strong understanding of retail and distribution channels.
  • •Experience in an FMCG/B2B environment, preferably the construction industry.
  • •Ability to develop and execute channel-specific trade marketing plans aligned with commercial objectives.
Experience:3-5 years
Education:Bachelor's in Marketing, Business, or similar
Languages:English

Company Brief

Sika
Global specialty chemicals company supplying systems and products for bonding, sealing, damping, reinforcing and protecting in the construction and industrial sectors. Offers adhesives, sealants, concrete admixtures, and roofing systems worldwide.
Industry: Chemical Manufacturing
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Baar, Switzerland
Founded: 1910
WebsiteLinkedIn