VF Corporation

2 weeks ago

Vans: Head of Regional Marketing, Americas

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Lead regional marketing strategy for the AMER region by translating global brand and marketing priorities into high-impact plans across paid media, CRM, wholesale and retail marketing. Own the AMER marketing budget and drive paid media performance and channel marketing excellence to improve demand, brand heat, and conversion. Partner with the Chief Marketing Officer and Regional Commercial General Manager while leading cross-functional alignment, in-market activation, and continuous optimization using performance data.

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Translate global brand and marketing strategy into regionally relevant AMER marketing plans across paid media, CRM, wholesale marketing, and retail marketing.
•Lead regional paid media strategy, optimizing budget allocation, audience targeting, and channel mix to maximize reach, efficiency, and ROI.
•Develop, own, and deploy the AMER marketing budget to deliver regional financial goals and Vans global marketing goals.
•Drive channel marketing excellence by partnering with retail leadership on retail and wholesale programs that increase traffic, conversion, and in-store brand experience.
•Own regional marketing performance and lead planning and operating cadence (annual, seasonal, in-season) with continuous optimization based on performance metrics.

Pay and Benefits

Salary: USD 168,480 - 210,600 annually

Perks:Health InsuranceDentalVision401k

Key Requirements

•12+ years of experience delivering media strategy, planning, and optimization with strong ROI, attribution, and performance marketing fundamentals.
•Strong understanding of retail dynamics and how marketing drives traffic, conversion, and in-store performance across owned retail and wholesale channels.
•Ability to translate brand strategy into growth-driving plans balancing long-term brand building and near-term commercial results.
•Highly disciplined planning and execution across markets and channels, with the ability to manage complexity and prioritize effectively.
•Proven ability to lead cross-functional teams and influence senior stakeholders; strong analytical mindset using data to guide investment decisions.

Experience:12+ years

Skills:LeadershipCross-functional collaborationAnalytical mindsetCommunicationStrategic planning

Tech Stack:CRMPaid mediaAttribution

Company Brief

VF Corporation

Global apparel and footwear company that owns brands such as Vans, The North Face, Timberland, and Dickies. Designs, markets, and distributes branded lifestyle products through wholesale, retail, and e-commerce channels worldwide.

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Denver, United States

Founded: 1899

Glassdoor: 3.7

Website LinkedIn Glassdoor

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VF Corporation

2 weeks ago

Vans: Head of Regional Marketing, Americas

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 2 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Onsite

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Sr. Director level

Key Responsibilities

•Translate global brand and marketing strategy into regionally relevant AMER marketing plans across paid media, CRM, wholesale marketing, and retail marketing.
•Lead regional paid media strategy, optimizing budget allocation, audience targeting, and channel mix to maximize reach, efficiency, and ROI.
•Develop, own, and deploy the AMER marketing budget to deliver regional financial goals and Vans global marketing goals.
•Drive channel marketing excellence by partnering with retail leadership on retail and wholesale programs that increase traffic, conversion, and in-store brand experience.
•Own regional marketing performance and lead planning and operating cadence (annual, seasonal, in-season) with continuous optimization based on performance metrics.

Pay and Benefits

Salary: USD 168,480 - 210,600 annually

Perks:Health InsuranceDentalVision401k

Key Requirements

•12+ years of experience delivering media strategy, planning, and optimization with strong ROI, attribution, and performance marketing fundamentals.
•Strong understanding of retail dynamics and how marketing drives traffic, conversion, and in-store performance across owned retail and wholesale channels.
•Ability to translate brand strategy into growth-driving plans balancing long-term brand building and near-term commercial results.
•Highly disciplined planning and execution across markets and channels, with the ability to manage complexity and prioritize effectively.
•Proven ability to lead cross-functional teams and influence senior stakeholders; strong analytical mindset using data to guide investment decisions.

Experience:12+ years

Skills:LeadershipCross-functional collaborationAnalytical mindsetCommunicationStrategic planning

Tech Stack:CRMPaid mediaAttribution

Company Brief

VF Corporation

Industry: Fashion & Apparel

Company Size: Enterprise (1,001+ employees)

Revenue: USD 1B+

Growth: Public Company

Valuation: Public Company (Market Cap in USD)

Funding: IPO / Publicly Listed

Headquarters: Denver, United States

Founded: 1899

Glassdoor: 3.7

Website LinkedIn Glassdoor