Brand Marketing Manager

UpGuard
Sydney, Brisbane, Melbourne, Adelaide
Workplace: RemoteFull timeFunction: Marketing & GrowthExperience: 5+ yearsSkills: ["Coordination","Editorial judgment","Strategic thinking","Analytical mindset","Cross-functional collaboration"]

Own UpGuard’s brand and platform storytelling across touchpoints, building positioning, narrative, and visual identity while coordinating cross-functional execution. Manage a year-round editorial and campaign calendar, develop platform campaign themes, and lead thought leadership and social proof programs. Partner with Research, PR, Content, Social, and Shared Services to ensure campaigns ship on time and are measured through KPI-driven reporting tied to both brand health and pipeline.

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FursaFursa
UpGuard
UpGuard
2 weeks ago

Brand Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own UpGuard’s brand and platform storytelling across touchpoints, building positioning, narrative, and visual identity while coordinating cross-functional execution. Manage a year-round editorial and campaign calendar, develop platform campaign themes, and lead thought leadership and social proof programs. Partner with Research, PR, Content, Social, and Shared Services to ensure campaigns ship on time and are measured through KPI-driven reporting tied to both brand health and pipeline.
Location: Sydney, Brisbane, Melbourne, Adelaide
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Manager level

Key Responsibilities

  • •Define and steward UpGuard’s positioning, narrative, tone, and visual identity across all touchpoints.
  • •Own an editorial and campaign calendar covering brand, thought leadership, case studies, and events throughout the year.
  • •Develop platform narrative and campaign themes that shift customer conversations to adopting a complete cyber risk ecosystem.
  • •Lead brand and platform thought leadership by partnering with Research, PR, Content, and Social to distribute data-driven insights.
  • •Own the social proof program end-to-end and run promotion playbooks for brand events, including lifecycle promotion and post-event content.

Pay and Benefits

Perks:Wellness StipendRemote WorkLearning BudgetPaid LeaveParental LeavePaid Subscriptions

Key Requirements

  • •5+ years building and running brands in a high-growth B2B SaaS or cybersecurity environment, defining positioning and narrative across channels.
  • •Proven AI fluency for campaign ideation and execution, knowing when to apply human brand judgment.
  • •Ability to coordinate delivery across creative, research, content, and demand gen teams while managing complex timelines.
  • •Strong brand consistency and editorial judgment to brief and direct writers across thought leadership, case studies, and event promotion.
  • •Experience translating complex data into campaigns through partnerships with technical research teams and PR.
Experience:5+ yearsB2B SaaSCybersecurityMarketingBrand strategy
Skills:CoordinationEditorial judgmentStrategic thinkingAnalytical mindsetCross-functional collaboration
Tech Stack:HubSpotSalesforceMarketing automationSEOAnalyticsAttribution tools

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

UpGuard
Provides cybersecurity solutions including risk ratings, third-party vendor risk management, and data breach detection to help organizations assess and reduce cyber risk across their digital supply chain.
Industry: Cybersecurity
Company Size: Medium (51 to 250 employees)
Growth: Established Company
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn