Event Marketing Specialist

PAR Technology
Texas, Colorado, Georgia, North Carolina, Minnesota, Pennsylvania, New York, Illinois, Florida
Workplace: RemoteFull timeUSD 75,000 - 85,000 annuallyFunction: Marketing & GrowthExperience: 2-4 yearsSkills: ["Organization","Attention to detail","Problem-solving","Proactive execution","Relationship building"]

Plan and execute 50+ tradeshow, conference, sponsorship, and field events annually to strengthen PAR’s brand and support business growth. Own end-to-end event strategy and execution, including sponsorship activation, executive support, lead capture and routing, and performance reporting. Collaborate cross-functionally with Sales, Product Marketing, Demand Generation, Corporate Communications, PR, and Social Media to deliver consistent, measurable event impact.

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PAR Technology
PAR Technology
7 hours ago

Event Marketing Specialist

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Last checked: 7 hours agoStatus: Live

Job Summary

Plan and execute 50+ tradeshow, conference, sponsorship, and field events annually to strengthen PAR’s brand and support business growth. Own end-to-end event strategy and execution, including sponsorship activation, executive support, lead capture and routing, and performance reporting. Collaborate cross-functionally with Sales, Product Marketing, Demand Generation, Corporate Communications, PR, and Social Media to deliver consistent, measurable event impact.
Location: Texas, Colorado, Georgia, North Carolina, Minnesota, Pennsylvania, New York, Illinois, Florida
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Build and manage the annual tradeshow and sponsorship calendar, evaluating events and sponsorship opportunities for business value.
  • •Negotiate sponsorship packages with event organizers and vendors and ensure sponsorship deliverables are fulfilled.
  • •Lead end-to-end execution of 50+ events annually, delivering standout experiences aligned to brand and business objectives.
  • •Partner with Sales and others to maximize event ROI through attendee engagement, meeting planning, staffing, and post-event follow-up.
  • •Ensure leads are captured, routed, and measured effectively while tracking performance, pipeline contribution, and business impact.
Travel: Medium travel

Pay and Benefits

Salary: USD 75,000 - 85,000 annually

Key Requirements

  • •2-4 years of experience in event marketing, event management, or field marketing, preferably in B2B technology or SaaS.
  • •Proven success planning and executing tradeshows, conferences, sponsorships, or field marketing programs from strategy through execution.
  • •Strong project management skills to manage multiple priorities and a high-volume event portfolio.
  • •Excellent communication and relationship-building skills, partnering confidently with executives, sales leaders, vendors, and cross-functional teams.
  • •Experience managing event logistics, sponsorship deliverables, and budgets.
Experience:2-4 yearsB2BSaaSEvent marketing
Skills:OrganizationAttention to detailProblem-solvingProactive executionRelationship building
Tech Stack:SwoogoMonday.comMicrosoft 365SalesforceCRMLead capture platformsAI tools

Company Brief

PAR Technology
Provides unified software, hardware and services for restaurant and retail operations, including POS, digital ordering, loyalty, back-office, payments and hardware solutions for chains and independent operators worldwide.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 100M to 250M
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: New Hartford, United States
Founded: 1968
Glassdoor
Glassdoor: 3.7
WebsiteLinkedIn