Sr. Director, Product Marketing

AllVoices
Santa Monica
Workplace: RemoteFull timeFunction: Marketing & GrowthSkills: ["Writing","Stakeholder management","Strategy","Execution","Research"]

Own product marketing positioning and messaging for AllVoices’ AI-native employee relations platform. Define ICP and value propositions, maintain competitive differentiation, and ground claims in win/loss, buyer interviews, and sales insights. Lead website and launch messaging, partner on paid and audience strategy, and create sales enablement and customer communications including webinars and newsletters—while also producing decks and creative hands-on with tools like Canva and Claude.

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AllVoices
AllVoices
3 hours ago

Sr. Director, Product Marketing

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Last checked: 3 hours agoStatus: Live

Job Summary

Own product marketing positioning and messaging for AllVoices’ AI-native employee relations platform. Define ICP and value propositions, maintain competitive differentiation, and ground claims in win/loss, buyer interviews, and sales insights. Lead website and launch messaging, partner on paid and audience strategy, and create sales enablement and customer communications including webinars and newsletters—while also producing decks and creative hands-on with tools like Canva and Claude.
Location: Santa Monica
Workplace: Remote
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Director level

Key Responsibilities

  • •Own ICP definition and value propositions, keeping them current as the company moves upmarket and the ER category evolves.
  • •Maintain competitive differentiation and translate assessments into positioning Sales can use in live deals with defensible claims.
  • •Run research to keep positioning honest, including win/loss analysis and buyer interviews, and refine ICP, messaging, and value props.
  • •Own website messaging and conversion across the homepage and product pages, partnering on design/development to ship and test changes.
  • •Own product launches and customer-facing communications, including launch enablement, webinars, and weekly customer newsletters.

Pay and Benefits

Equity and Bonus:Equity
Perks:Health InsuranceDentalVision401kPaid LeaveRemote Work

Key Requirements

  • •8+ years in B2B SaaS product marketing, including ownership of positioning and messaging across a full product line.
  • •Build ICP and value proposition frameworks that Sales can use in live deals.
  • •Strong competitive marketing experience, including running assessments and equipping Sales to win against named competitors.
  • •Experience owning website messaging and working with design/development partners to ship and test changes.
  • •Hands-on production ability using tools like Canva and AI tooling to build decks and creative quickly.
Experience:B2B SaaSProduct marketingHR techEmployee relations
Skills:WritingStakeholder managementStrategyExecutionResearch
Tech Stack:CanvaClaude

Company Brief

AllVoices
Provides an anonymous employee reporting and insights platform to surface workplace harassment, discrimination, and compliance issues. Enables organizations to collect confidential reports, analyze trends, and take action to improve workplace culture and safety.
Industry: HR Tech
Website