Global Brand Manager

WSP
Miami, New York, Philadelphia, Nashville, Washington, Richmond, Boston
Full timeUSD 110,500 - 225,400 annuallyFunction: Marketing & GrowthExperience: 10+ yearsEducation: bachelorsSkills: ["Stakeholder management","Communication","Influencing","Autonomy","Strategic thinking"]

Own and drive the development, activation, and stewardship of WSP’s global brand strategy in alignment with business objectives. Lead brand initiatives across regions and channels to ensure impact, relevance, and consistency, while translating brand health metrics into actionable improvements. Partner with internal stakeholders (Marketing, Communications, HR, and regional teams), and create tools, training, frameworks, and playbooks that help employees apply the brand consistently.

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WSP
WSP
1 day ago

Global Brand Manager

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Job Summary

Own and drive the development, activation, and stewardship of WSP’s global brand strategy in alignment with business objectives. Lead brand initiatives across regions and channels to ensure impact, relevance, and consistency, while translating brand health metrics into actionable improvements. Partner with internal stakeholders (Marketing, Communications, HR, and regional teams), and create tools, training, frameworks, and playbooks that help employees apply the brand consistently.
Location: Miami, New York, Philadelphia, Nashville, Washington, Richmond, Boston
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Lead the development and activation of elements of the global brand strategy in alignment with business objectives.
  • •Lead brand initiatives and activations to deliver impact, relevance, and consistency across markets.
  • •Develop and deliver tools, training, frameworks, and playbooks to help employees apply the WSP brand across touchpoints.
  • •Identify opportunities to evolve and strengthen the brand through innovation, insight, and creative application.
  • •Steward brand consistency by ensuring consistent brand positioning, visual identity, and verbal identity across regions and channels.

Pay and Benefits

Salary: USD 110,500 - 225,400 annually
Perks:Health InsuranceDentalVisionRetirement SavingsPaid Leave

Key Requirements

  • •10+ years of experience in brand management or marketing, ideally within a global, matrixed organisation.
  • •Bachelor's degree or equivalent experience.
  • •Developing and activating brand strategies across multiple markets or stakeholder groups.
  • •Managing complex initiatives from strategy through execution.
  • •Understanding brand metrics and using insight to drive decisions.
Experience:10+ years
Education:Bachelor's
Skills:Stakeholder managementCommunicationInfluencingAutonomyStrategic thinking

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

WSP
Global professional services firm providing engineering, consulting, and technical services across infrastructure, environment, buildings, transportation, and energy sectors for public- and private-sector clients worldwide.
Industry: Professional Services
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Montreal, Canada
Founded: 1959
WebsiteLinkedIn