Sr Mgr, Earned & Social

Yum! Brands
Plano
Workplace: HybridFull timeUSD 150,840 - 159,220 annuallyFunction: Administration & Executive AssistanceSkills: ["Leadership","Collaboration","Strategic thinking","Communication","Adaptability"]

Lead social-first, culture-led strategy for KFC’s earned media, influencer, and creator efforts. Partner with Integrated Marketing Communications to set direction for campaigns from day one, spot trends early, and produce culturally sharp work that earns attention. Drive agency and creator collaboration, support PR and communications during key moments, manage budgets, and use social listening and performance insights to continuously optimize impact.

Loading

Loading job details...

Preparing the role view and application actions.

FursaFursa
Yum! Brands
Yum! Brands
1 day ago

Sr Mgr, Earned & Social

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI
Last checked: 2 hours agoStatus: Live

Job Summary

Lead social-first, culture-led strategy for KFC’s earned media, influencer, and creator efforts. Partner with Integrated Marketing Communications to set direction for campaigns from day one, spot trends early, and produce culturally sharp work that earns attention. Drive agency and creator collaboration, support PR and communications during key moments, manage budgets, and use social listening and performance insights to continuously optimize impact.
Location: Plano
Workplace: Hybrid
Employment Type: Full time
Job Function: Administration & Executive Assistance
Seniority: Sr. Manager level

Key Responsibilities

  • •Lead how KFC shows up in culture by bringing bold, timely, culturally native ideas that earn attention and spark conversation.
  • •Drive earned-first thinking across campaigns by aligning PR, social, and influencer work to amplify impact.
  • •Partner with agencies and build/activate a creator ecosystem to earn media, drive buzz, and expand reach.
  • •Support execution and optimize social, earned, and influencer workstreams with a focus on speed, quality, and impact.
  • •Manage budgets and use social listening and performance tracking to turn insights into action and improve how the brand shows up.

Pay and Benefits

Salary: USD 150,840 - 159,220 annually

Key Requirements

  • •7–10+ years of experience in social, PR, influencer, or culture-led marketing roles.
  • •Proven ability to create or contribute to work that shows up in culture and drives conversation.
  • •Deep understanding of social platforms, internet culture, and how trends move.
  • •Experience working with creators, influencers, and earned media strategies.
  • •Strong instinct for what will resonate with today’s audiences, plus the ability to operate in real time without losing strategic focus.
Experience:SocialPRInfluencerEarned media
Skills:LeadershipCollaborationStrategic thinkingCommunicationAdaptability

Company Brief

Yum! Brands
Yum! Brands is a global quick-service restaurant company that develops, franchises and operates KFC, Pizza Hut, Taco Bell and Habit Burger & Grill, serving tens of thousands of restaurants across more than 150 countries with digital and franchise-led growth strategies.
Industry: Restaurants & Food Service
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Louisville, United States
Founded: 1997
Glassdoor
Glassdoor: 3.7
WebsiteLinkedInGlassdoor