Director, Marketing - Figma Weave

Figma
New York
Workplace: HybridFull timeUSD 235,000 - 317,000 annuallyFunction: Marketing & GrowthSkills: ["Storytelling","Creative instincts","Data-driven decision making","Leadership","Strategic execution"]

Own end-to-end marketing for Figma Weave, defining the vision and narrative for AI-native creative tooling and building brand awareness and demand across the full funnel. Lead strategy and execution with a measured, ROI-positive approach, hiring and managing a small high-output team. Partner closely with product, sales, and design to align focus and ambition, while deploying significant marketing budgets and continuously optimizing based on performance metrics.

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FursaFursa
Figma
Figma
1 day ago

Director, Marketing - Figma Weave

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Source: Company careers pageValidated by: Fursa AI
Last checked: 7 hours agoStatus: Live

Job Summary

Own end-to-end marketing for Figma Weave, defining the vision and narrative for AI-native creative tooling and building brand awareness and demand across the full funnel. Lead strategy and execution with a measured, ROI-positive approach, hiring and managing a small high-output team. Partner closely with product, sales, and design to align focus and ambition, while deploying significant marketing budgets and continuously optimizing based on performance metrics.
Location: New York
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Director level

Key Responsibilities

  • •Define the vision and narrative for Figma Weave and carry the story into go-to-market.
  • •Build brand awareness and love for Weave through culturally tuned marketing creatives.
  • •Build and run the growth engine that turns attention into users and revenue across the funnel.
  • •Hire and lead a small, senior marketing team, operating with startup-style autonomy and Figma scale.
  • •Partner with product, sales, and design to set marketing strategy and execute against it, measuring relentlessly and deploying significant budgets.

Pay and Benefits

Salary: USD 235,000 - 317,000 annually
Equity and Bonus:Equity
Perks:Health InsuranceDentalVisionRetirement BenefitsParental LeavePaid Leave

Key Requirements

  • •Experience as an executive marketing leader who has built brand and driven growth at a high-growth software, SaaS, or consumer-tech company.
  • •A track record as both strategist and operator, setting the vision and personally shipping the work.
  • •Strong storytelling and creative instincts, with the discipline to tie investments to measurable impact.
  • •Experience owning and deploying significant marketing budgets with demonstrated ROI-positive brand awareness.
  • •A deeply data- and performance-driven approach, setting and managing against metrics across brand and full-funnel growth.
Experience:SaaSConsumer-techHigh-growth softwareAIGenerative media
Skills:StorytellingCreative instinctsData-driven decision makingLeadershipStrategic execution
Languages:English

Company Brief

Figma
Design collaboration platform for teams that enables interface design, prototyping, and real-time collaboration in the browser. Figma streamlines product design workflows, handoff to developers, and design system management for organizations of all sizes.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Scaleup
Valuation: Decacorn (USD 10B+)
Funding: Series E+
Headquarters: San Francisco, United States
Founded: 2012
WebsiteLinkedIn