Senior Tracking Manager - GA4 / GTM / Server-Side Tracking (m/f/d)

Statista
Hamburg, Berlin
Workplace: HybridFull timeFunction: Hospitality & Food ServiceSkills: ["Collaboration","Data-driven decision-making"]

Own and scale the end-to-end tracking setup across web and server-side environments. Define event architecture and data layers for a modern SPA, ensure high-quality and GDPR-compliant data, and build tracking plans for product and marketing. Drive GA4, GTM, and server-side tracking, enable A/B testing and experimentation tracking, and integrate analytics and third-party tools while collaborating closely with product, engineering, and data teams.

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FursaFursa
Statista
Statista
1 month ago

Senior Tracking Manager - GA4 / GTM / Server-Side Tracking (m/f/d)

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Source: Company careers pageValidated by: Fursa AI
Last checked: 3 hours agoStatus: Live

Job Summary

Own and scale the end-to-end tracking setup across web and server-side environments. Define event architecture and data layers for a modern SPA, ensure high-quality and GDPR-compliant data, and build tracking plans for product and marketing. Drive GA4, GTM, and server-side tracking, enable A/B testing and experimentation tracking, and integrate analytics and third-party tools while collaborating closely with product, engineering, and data teams.
Location: Hamburg, Berlin
Workplace: Hybrid
Employment Type: Full time
Job Function: Hospitality & Food Service
Seniority: Manager level

Key Responsibilities

  • •Own tracking across GA4, GTM, and server-side (sGTM).
  • •Design event architecture and data layers for SPAs.
  • •Define and implement tracking plans for product and marketing.
  • •Enable A/B testing and experimentation tracking.
  • •Ensure data quality, consistency, and GDPR compliance, and integrate analytics and third-party tools while collaborating with product, engineering, and data teams.

Pay and Benefits

Perks:Abroad WorkHybrid WorkFlex-timeUrban MobilityHealth InsuranceWellness StipendGym Membership

Key Requirements

  • •Experience in web analytics, tracking, or product analytics.
  • •Hands-on skills with GA4, GTM, and server-side (sGTM) tracking.
  • •Experience with SPA tracking, data layers, and event design.
  • •Good understanding of JavaScript and tracking implementation.
  • •Familiarity with APIs, backend setups, and databases (e.g., Redshift, PostgreSQL).
Experience:Web analyticsProduct analytics
Skills:CollaborationData-driven decision-making
Tech Stack:GA4GTMSGTMJavaScriptRedshiftPostgreSQLAPIsGDPRAWS

Company Brief

Statista
Operates an online statistics portal providing market and consumer data, industry reports, and infographics. Serves businesses, researchers, and media with aggregated statistics and insights across global industries and topics.
Industry: Data Infrastructure
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Headquarters: Hamburg, Germany
Founded: 2007
WebsiteLinkedIn