Senior International Propositions Manager (Central, Hong Kong Island, HK)

HSBC
America/Chicago
Workplace: OnsiteFull timeFunction: Solutions Engineering & Sales EngineeringEducation: bachelorsSkills: ["Communication","Stakeholder management","Governance","Strategic thinking","Agency management"]

Own and drive global Chinese marketing strategy across HK, China, and Singapore—setting vision, positioning, and annual plans to grow brand relevance and acquisition, referrals, and engagement. Lead integrated multi-market campaigns across paid/owned/earned channels, localising content culturally fluent in Mandarin/Cantonese. Define KPIs, run test-and-learn, optimise spend and channel mix, manage budgets, and ensure governance and brand/regulatory compliance through effective stakeholder and agency management.

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HSBC
HSBC
39 minutes ago

Senior International Propositions Manager (Central, Hong Kong Island, HK)

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Last checked: 38 minutes agoStatus: Live

Job Summary

Own and drive global Chinese marketing strategy across HK, China, and Singapore—setting vision, positioning, and annual plans to grow brand relevance and acquisition, referrals, and engagement. Lead integrated multi-market campaigns across paid/owned/earned channels, localising content culturally fluent in Mandarin/Cantonese. Define KPIs, run test-and-learn, optimise spend and channel mix, manage budgets, and ensure governance and brand/regulatory compliance through effective stakeholder and agency management.
Location: America/Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Solutions Engineering & Sales Engineering
Seniority: Manager level

Key Responsibilities

  • •Own global Chinese marketing strategy, setting vision, positioning, and annual plan with stakeholders across HK, China, and Singapore.
  • •Lead planning of integrated multi-market campaigns across paid/owned/earned channels with smart localisation.
  • •Shape relevant go-to-market plans and brief/oversee creative, media, and PR agencies to deliver culturally fluent, brand-safe storytelling.
  • •Define KPIs, track performance dashboards, run test-and-learn experiments, and optimise spend and channel mix.
  • •Manage budgets and influence stakeholders to align priorities while meeting brand/regulatory compliance requirements.

Key Requirements

  • •Extensive consumer marketing experience at a management role, preferably in financial services.
  • •Strong strategic marketing and integrated campaign leadership, ideally across Hong Kong and China.
  • •Proven ability to deliver measurable growth outcomes across acquisition, engagement, conversion, and/or brand metrics.
  • •Hands-on experience across digital and social, lifecycle marketing, partnerships, and events, with paid media and performance optimisation knowledge.
  • •Experience managing creative, media, and PR agencies from briefing through evaluation and performance management, in a matrixed organisation.
Experience:Financial servicesConsumer marketingIntegrated campaignsDigital marketingLifecycle marketingAgency managementMatrixed organisationsRegulated industries
Education:Bachelor's in Marketing, Business, or related field
Skills:CommunicationStakeholder managementGovernanceStrategic thinkingAgency management
Languages:MandarinCantoneseEnglish

Company Brief

HSBC
Global banking and financial services organisation offering retail, commercial, corporate and investment banking, wealth management, and global markets services across Europe, Asia, the Americas and the Middle East.
Industry: Banking
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: London, United Kingdom
Founded: 1865
Glassdoor
Glassdoor: 3.6
WebsiteLinkedIn