Senior Manager Affiliate Marketing

Adidas
United States
Workplace: OnsiteFull timeFunction: Marketing & GrowthExperience: 6+ yearsEducation: bachelorsSkills: ["Strategic thinking","Analytical mindset","Stakeholder influence","Cross-functional leadership","Organizational skills"]

Own the strategy, operating model, and measurement frameworks for the Affiliate pillar, connecting creator-led storytelling to measurable commercial outcomes across the funnel. Lead development and scaling of creator affiliate programs (including NIL and partner ecosystems), evaluate new platforms and partners, and drive full-funnel attribution with Analytics and Commerce. Translate performance insights into actionable strategies, refine the operating model, and help drive AI-enabled creator discovery and workflow automation.

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FursaFursa
Adidas
Adidas
6 hours ago

Senior Manager Affiliate Marketing

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Source: Company careers pageValidated by: Fursa AI
Last checked: 6 hours agoStatus: Live

Job Summary

Own the strategy, operating model, and measurement frameworks for the Affiliate pillar, connecting creator-led storytelling to measurable commercial outcomes across the funnel. Lead development and scaling of creator affiliate programs (including NIL and partner ecosystems), evaluate new platforms and partners, and drive full-funnel attribution with Analytics and Commerce. Translate performance insights into actionable strategies, refine the operating model, and help drive AI-enabled creator discovery and workflow automation.
Location: United States
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Sr. Manager level

Key Responsibilities

  • •Own the vision, strategy, and roadmap for the Affiliate pillar aligned to affiliate and broader performance marketing goals.
  • •Define and implement operating frameworks that connect creator and partner activity to measurable KPIs across the funnel.
  • •Lead development of creator affiliate programs, including NIL, subnetworks, and emerging partner ecosystems.
  • •Establish and evolve measurement frameworks to quantify mid- and upper-funnel affiliate impact and ensure full-funnel attribution with Analytics and Commerce.
  • •Drive affiliate growth by translating performance insights into actionable strategies, refining the operating model, and enabling AI-enabled creator discovery and workflow automation.

Key Requirements

  • •Bachelor’s or master’s degree required.
  • •6–8+ years of experience in affiliate marketing, performance marketing, or related digital channels.
  • •Experience in creator affiliate, influencer marketing, or partner ecosystems strongly preferred.
  • •Demonstrated experience in strategy development, measurement frameworks, and cross-functional leadership.
Experience:6+ yearsAffiliate marketingPerformance marketingDigital marketingCreator affiliateInfluencer marketing
Education:Bachelor's
Skills:Strategic thinkingAnalytical mindsetStakeholder influenceCross-functional leadershipOrganizational skills

Company Brief

Adidas
Global sportswear company designing, manufacturing, and selling athletic footwear, apparel, and accessories. Serves consumers and athletes through branded products, direct-to-consumer retail, and wholesale channels worldwide.
Industry: Fashion & Apparel
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: Herzogenaurach, Germany
Founded: 1949
Glassdoor
Glassdoor: 3.8
WebsiteLinkedInGlassdoor