Lead Product Marketing Manager

BMC
Houston, Santa Clara, Detroit, San Francisco, New York, District of Columbia
Workplace: HybridFull timeUSD 132,975 - 221,625 annuallyFunction: Marketing & GrowthExperience: 8+ yearsEducation: bachelorsSkills: ["Storytelling","Executive communication","Cross-functional influence","Competitive acumen","Written and verbal communication"]

Own product marketing strategy for major launches and growth initiatives by transforming customer insights, market dynamics, and product innovation into compelling messaging, positioning, MSDs, buyer personas, and go-to-market narratives. Partner cross-functionally with Product, Sales, Revenue Marketing, Customer Success, Partners, and Analysts to drive aligned content, enablement, thought leadership, and measurable outcomes across awareness, pipeline, adoption, and revenue—using AI-enabled workflows to improve speed and reuse.

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BMC
BMC
2 days ago

Lead Product Marketing Manager

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Last checked: 16 hours agoStatus: Live

Job Summary

Own product marketing strategy for major launches and growth initiatives by transforming customer insights, market dynamics, and product innovation into compelling messaging, positioning, MSDs, buyer personas, and go-to-market narratives. Partner cross-functionally with Product, Sales, Revenue Marketing, Customer Success, Partners, and Analysts to drive aligned content, enablement, thought leadership, and measurable outcomes across awareness, pipeline, adoption, and revenue—using AI-enabled workflows to improve speed and reuse.
Location: Houston, Santa Clara, Detroit, San Francisco, New York, District of Columbia
Workplace: Hybrid
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Develop messaging architectures, value propositions, MSDs, buyer personas, and differentiated market narratives aligned across launches, campaigns, content, and thought leadership.
  • •Lead product marketing strategy for launches and market initiatives; align messaging, offers, content, campaigns, and activation plans with cross-functional partners.
  • •Monitor and synthesize market dynamics, buyer trends, analyst insights, competitive activity, and customer feedback into positioning, sales guidance, and recommendations.
  • •Create and support thought leadership, sales enablement, campaign content, customer stories, presentations, and field-facing assets with subject matter experts.
  • •Use AI-enabled ways of working (tools, workflows, prompts, agents, templates, repeatable practices) to improve Product Marketing effectiveness and scalability.
Travel: Low travel

Pay and Benefits

Salary: USD 132,975 - 221,625 annually

Key Requirements

  • •8+ years of experience in B2B enterprise technology Product Marketing, Solution Marketing, Product Management, or related go-to-market disciplines.
  • •Proven track record developing messaging, positioning, launch strategies, thought leadership, competitive differentiation, and GTM programs tied to business outcomes.
  • •Strong storytelling ability translating complex technical concepts into compelling customer value and market narratives.
  • •Ability to influence across Product Management, Sales, Marketing, Customer Success, and executive stakeholders.
  • •Experience applying AI-enabled tools and technologies to improve marketing workflows, insight generation, and go-to-market execution; Bachelor’s degree required.
Experience:8+ yearsB2BEnterprise technology
Education:Bachelor's in marketing, business, technology, or related field
Skills:StorytellingExecutive communicationCross-functional influenceCompetitive acumenWritten and verbal communication
Tech Stack:AICloudDataAutomation

Eligibility

Work Authorization:Authorization required. Sponsorship not provided.

Company Brief

BMC
Provides IT service management, automation, and operations software to help enterprises manage digital services, cloud infrastructure, and mainframe environments with monitoring, service desk, and AIOps solutions.
Industry: Enterprise Software
Company Size: Enterprise (1,001+ employees)
Growth: Established Company
Funding: Private Equity Backed
Headquarters: Houston, United States
Founded: 1980
WebsiteLinkedIn