Customer Marketing Manager

Filevine
Chicago
Workplace: OnsiteFull timeUSD 105,000 - 120,000Function: Marketing & GrowthExperience: 7+ yearsEducation: bachelorsSkills: ["Storytelling","Customer curiosity","Cross-functional execution","Program management"]

Own the narrative after a customer joins Filevine by scaling customer advocacy and reference programs. Source and write ROI-driven case studies, video scripts, and testimonials, and collaborate with events, webinars, and product teams to drive upsell and expansion opportunities. Design and execute customer adoption campaigns to improve feature utilization and LTV, while creating customer-facing collateral and engagement content that clarifies complex legal-tech workflows.

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FursaFursa
Filevine
Filevine
1 month ago

Customer Marketing Manager

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Source: Company careers pageValidated by: Fursa AI
Last checked: 19 hours agoStatus: Live

Job Summary

Own the narrative after a customer joins Filevine by scaling customer advocacy and reference programs. Source and write ROI-driven case studies, video scripts, and testimonials, and collaborate with events, webinars, and product teams to drive upsell and expansion opportunities. Design and execute customer adoption campaigns to improve feature utilization and LTV, while creating customer-facing collateral and engagement content that clarifies complex legal-tech workflows.
Location: Chicago
Workplace: Onsite
Employment Type: Full time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Scale a customer reference program that turns power users and AI adopters into advocates, including reference calls and case study development.
  • •Personally interview customers to create ROI-driven case studies, video scripts, and user testimonials highlighting LOIS and the core platform.
  • •Collaborate with events, webinar, and product teams to promote launches and drive upsell opportunities within GTM.
  • •Design and execute customer adoption engagement campaigns (newsletters, user groups, webinars) to increase adoption, feature utilization, and LTV.
  • •Develop customer-facing collateral, adoption toolkits, and release communications that simplify complex legal-tech workflows.

Pay and Benefits

Salary: USD 105,000 - 120,000
Perks:Health InsuranceDentalVisionPaid LeaveMaternity LeavePaternity LeaveDisability

Key Requirements

  • •7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS, with legal-tech or AI-tech experience as a plus.
  • •Ability to listen to customer calls, understand user friction points, and find human-interest angles behind data-driven workflows.
  • •Strong writing background with experience drafting case studies, customer newsletters, and promotional content.
  • •Ability to coordinate project workflows across Customer Success, Account Management, and traditional Marketing teams.
  • •Experience managing customer programs (e.g., advisory boards, surprise & delight, or industry events) and executing multi-stage email campaigns in HubSpot or similar platforms.
Experience:7+ yearsB2B SaaSLegal-techAI-tech
Education:Bachelor's
Skills:StorytellingCustomer curiosityCross-functional executionProgram management
Tech Stack:HubSpot

Company Brief

Filevine
Provides cloud-based legal case management and practice management software for law firms and legal departments, offering document management, communication, reporting, and workflow automation to streamline case handling and client collaboration.
Industry: LegalTech
Company Size: Large (251 to 1,000 employees)
Growth: Scaleup
Headquarters: Salt Lake City, United States
Founded: 2014
WebsiteLinkedIn