Influencer Marketing Coordinator

Roblox
São Paulo
Workplace: OnsitePart timeFunction: Marketing & GrowthExperience: 4+ yearsEducation: bachelorsSkills: ["Analytical thinking","Problem-solving","Operational mindset","Attention to detail","Process orientation"]

Support the planning and execution of local influencer marketing campaigns for Roblox and regional creators in Spanish-speaking markets. Build and manage relationships with influencers through proactive and reactive guidance, community event participation, and ongoing performance tracking of influencer programs. Work closely with the Head of Influencer Marketing, collaborate with the global team, and bring strong Spanish language skills and cultural understanding to help identify and respond to local trends.

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Roblox
Roblox
18 hours ago

Influencer Marketing Coordinator

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Last checked: 7 hours agoStatus: Live

Job Summary

Support the planning and execution of local influencer marketing campaigns for Roblox and regional creators in Spanish-speaking markets. Build and manage relationships with influencers through proactive and reactive guidance, community event participation, and ongoing performance tracking of influencer programs. Work closely with the Head of Influencer Marketing, collaborate with the global team, and bring strong Spanish language skills and cultural understanding to help identify and respond to local trends.
Location: São Paulo
Workplace: Onsite
Employment Type: Part time
Job Function: Marketing & Growth
Seniority: Mid level

Key Responsibilities

  • •Support the Head of Influencer Marketing in the strategic planning and execution of local marketing campaigns for Roblox and local influencers.
  • •Reach out to influencers, build connections, and participate in community events.
  • •Manage relationships with top global Roblox influencers, providing proactive and reactive guidance and support at individual and group levels.
  • •Track performance of influencer programs.
  • •Identify and react to local trends using knowledge of local social media/channels.

Key Requirements

  • •Bachelor’s degree preferably in Marketing, Advertising, Management, or Business Administration.
  • •4+ years of marketing experience, ideally with social media campaigns and influencer activations.
  • •Native Spanish skills with deep understanding of regional cultural nuances, slang, and digital trends across key LATAM markets.
  • •Experience working with content creators/influencers in a brand/brand campaign capacity.
  • •Fluent English to translate materials and communicate with the global team.
Experience:4+ years
Education:Bachelor's
Skills:Analytical thinkingProblem-solvingOperational mindsetAttention to detailProcess orientation
Languages:SpanishEnglish

Company Brief

Roblox
Operates an online platform for user-generated games and virtual experiences, enabling creators to build, publish, and monetize interactive 3D experiences for a global community of players.
Industry: Gaming
Company Size: Enterprise (1,001+ employees)
Revenue: USD 1B+
Growth: Public Company
Valuation: Public Company (Market Cap in USD)
Funding: IPO / Publicly Listed
Headquarters: San Mateo, United States
Founded: 2004
WebsiteLinkedIn