1 day ago

Senior Product Marketing Manager, Real Assets

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Own messaging, positioning, and sales enablement for the real assets segment, partnering with Sales and Demand Gen to drive pipeline and revenue. Serve as the internal expert on how real estate and real assets managers buy, building persona-specific narratives, competitive battlecards, and stakeholder decks. Conduct voice-of-customer research, maintain competitive intelligence, and use AI agents and tooling to accelerate messaging and enablement production while applying human judgment where it matters.

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Partner on strategy, positioning, and messaging for the real assets segment, articulating differentiated value propositions for CRE buying group stakeholders.
•Build real assets persona and industry playbooks covering buyer/influencer roles, priorities, objections, and content needs across the sales journey.
•Co-create sales collateral that wins deals, including executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks.
•Conduct voice-of-customer research (interviews, win/loss analysis, Sales feedback) and use it to enrich personas and use cases.
•Use AI agents and tooling to research accounts and synthesize inputs to accelerate messaging and enablement asset production, applying human judgment where needed.

Pay and Benefits

Salary: USD 115,000 - 215,000 annually

Perks:Health InsuranceDentalVisionLife InsuranceRetirement SavingRemote WorkPaid LeaveLearning Budget

Key Requirements

•3+ years of experience in the commercial real estate or real assets ecosystem, including understanding how these firms operate and who the buyers are.
•Experience in B2B product marketing or GTM strategy roles, with a strong bias toward supporting Sales and influencing deal outcomes.
•AI fluency: experience using LLMs, agents, and AI automation tools to accelerate work, and knowing where human judgment is critical.
•Exceptional written and verbal communication skills to translate nuanced market insights into compelling GTM artifacts.

Experience:3+ yearsCommercial real estateReal assetsB2BGTM

Skills:CommunicationStrategic thinkingVoice of customer researchCompetitive analysisJudgment

Tech Stack:LLMsAI agents

Company Brief

Juniper Square

Provides connected fund software and managed fund administration services for private markets, helping GPs and LPs with fundraising, investor onboarding, reporting, treasury, and compliance via a unified SaaS platform.

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: San Francisco, United States

Founded: 2014

Glassdoor: 4.0

Website LinkedIn Glassdoor

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Juniper Square

1 day ago

Senior Product Marketing Manager, Real Assets

✓ Verified Job

Canonical indexed version, validated from employer's careers page.

Source: Company careers pageValidated by: Fursa AI

Last checked: 7 hours agoStatus: Live

Job Summary

Location: United States

Workplace: Remote

Employment Type: Full time

Job Function: Marketing & Growth

Seniority: Mid level

Key Responsibilities

•Partner on strategy, positioning, and messaging for the real assets segment, articulating differentiated value propositions for CRE buying group stakeholders.
•Build real assets persona and industry playbooks covering buyer/influencer roles, priorities, objections, and content needs across the sales journey.
•Co-create sales collateral that wins deals, including executive briefs, ROI narratives, competitive battlecards, and stakeholder-specific decks.
•Conduct voice-of-customer research (interviews, win/loss analysis, Sales feedback) and use it to enrich personas and use cases.
•Use AI agents and tooling to research accounts and synthesize inputs to accelerate messaging and enablement asset production, applying human judgment where needed.

Pay and Benefits

Salary: USD 115,000 - 215,000 annually

Perks:Health InsuranceDentalVisionLife InsuranceRetirement SavingRemote WorkPaid LeaveLearning Budget

Key Requirements

•3+ years of experience in the commercial real estate or real assets ecosystem, including understanding how these firms operate and who the buyers are.
•Experience in B2B product marketing or GTM strategy roles, with a strong bias toward supporting Sales and influencing deal outcomes.
•AI fluency: experience using LLMs, agents, and AI automation tools to accelerate work, and knowing where human judgment is critical.
•Exceptional written and verbal communication skills to translate nuanced market insights into compelling GTM artifacts.

Experience:3+ yearsCommercial real estateReal assetsB2BGTM

Skills:CommunicationStrategic thinkingVoice of customer researchCompetitive analysisJudgment

Tech Stack:LLMsAI agents

Company Brief

Juniper Square

Industry: Enterprise Software

Company Size: Large (251 to 1,000 employees)

Growth: Scaleup

Valuation: Unicorn (USD 1B+)

Funding: Series D

Headquarters: San Francisco, United States

Founded: 2014

Glassdoor: 4.0

Website LinkedIn Glassdoor